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RAI Market Research Project Summaries

This Project Summaries section showcases the depth & breadth of Research America’s experience and expertise by highlighting a number of projects, successfully completed during the past few years. As you scroll down, you’ll see examples of work we’ve done in a number of industries, utilizing a wide variety of research methodologies. Don’t see a particular industry or methodology? No worries… just ask – there’s a good chance we have a successful track record with it, too! .

Study #1

Industry: Entertainment           Methodology: Online survey
Project: Arena Suite Holders - Customer experience & loyalty measurement
The Background: As a primary “customer” segment of an arena, Suite Holders represent both a source of strong revenue support as well as an indicator of future growth opportunity.

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Study #2

Industry: Food & Beverage           Methodology: Online qualitative discussion
Project: Food Manufacturer – advertising strategy
The Background: In an effort to grow the market share locally, a local potato chip manufacturer partnered with an ad agency to use consumer insights to inform the advertising strategy for the brand.

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Study #3

Industry: Healthcare           Methodology: Telephone surveys
Project: Healthcare provider – community feedback
The Background: The client wanted to identify current opportunities and reveal anticipated challenges as they increased their presence in the community.

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Study #4

Industry: Food & beverage           Methodology: Quant/qual hybrid
Project: Food manufacturer – concept optimization
The Background: As part of its ongoing innovation strategy, a beverage manufacturer business team developed six new concepts designed to drive incremental volume and profit for the brand.

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Study #5

Industry: Retail           Methodology: Online survey
Project: Private label company – image refreshgy
The Background: A major private label provider with 3,000+ sku’s had determined that an update of their packaging/graphics was necessary to provide a more contemporary persona.

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Study #6

Industry: Manufacturing           Methodology: CLiP Communications Testing
Project: Heartburn medicine – ad testing
The Background: Manufacturer was set to introduce a new product (PPI) and had developed several ads designed to ‘bring the product to life’.

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Study #7

Industry: Pharmaceutical           Methodology: In-person focus groups
Project: Children’s medicine – product development
The Background: Client intended to introduce a dual-action pain reliever for children and needed to know it should ‘look like’ (color, consistency, flavor, etc.).

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Study #8

Industry: Pharmaceutical           Methodology: In-person focus groups
Project: Children’s medicine – patient experience / positioning
The Background: A major drug manufacturer wished to understand treatment dynamics among parents of children with severe allergies.

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Study #9

Industry: Healthcare – Dentistry           Methodology: Various quantitative methods
Project: Health Research
The Background: A dental practice network wanted to test different survey methodologies to ensure no bias in the process.

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Study #10

Industry: Home health           Methodology: PrecisionScan, a blended quant/qual methodology; also, Max-Diff
Project: Fall detection device – positioning
The Background:The Team wanted to optimize the positioning, name, and features of the fall detection device which was part of their fall protection service.

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Study #11

Industry: Home Repair           Methodology: In-store interviews using photo-scan analysis
Project: Construction riser – merchandising and POS decisions
The Background: The client was seeking to capture the reactions and thoughts of contractors and Do-It-Yourselfers to its new riser product, an innovative concept – both functionally and aesthetically – in a traditional product line category.

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Study #12

Industry: Apparel           Methodology: Central testing facility and IDIs
Project: Women’s Jeans – Customer Satisfaction
The Background: Large apparel manufacturer undertook research to identify fit improvement opportunities in order to drive higher levels of satisfaction and purchase interest for a sub-line.

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Study #13

Industry: Apparel           Methodology: Multi-phase, Multi-mode, online/in-person
Project: Footwear – Assessment of Market Opportunities
The Background:The manufacturer of an authentic, quality footwear brand was looking to shape communication strategies regarding relevant brand messages and product benefits by segment.

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Study #14

Industry: Health & Beauty (Hispanic)           Methodology: Survey and graphical modeling
Project: Health & Beauty – Expanding into the U.S.
The Background: Progressive Mexico-based marketer of health and beauty products wanted to develop strategies to accelerate its growth in the U.S.

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Study #15

Industry: DIY home products           Methodology: National survey showing photo concepts
Project: Shelving Product Concept Evaluations
The Background:The purpose of this study was to obtain consumer feedback and attitudes relative to proposed shelving prototypes to measure interest in the new shelving designs.

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Study #16

Industry: B2B           Methodology: Qual/quant hybrid methodology
Project: International brand equity and assessment study
The Background: This Fortune 500 B2B client commissioned a brand equity and assessment study. The client’s objective was to develop a new, forward-looking brand position that is relevant and meaningful to employees, customers, and prospects.

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Study #17

Industry: Small-town municipality           Methodology: Survey
Project: Food Manufacturer – Advertising Strategy
The Background: In an effort to grow the market share locally, a local potato chip manufacturer partnered with an ad agency to use consumer insights to inform the advertising strategy for the brand.

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Study #18

Industry: Hospitality           Methodology: Online quantitative study, including CLiP
Project: International hotel chain loyalty program
The Background: A major hotel client wished to assess their image across multiple geographical locations (11 countries).

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Study #19

Industry: Insurance           Methodology: Telephone and online surveys
Project: Property & Casualty Insurance: advertising performance testing
The Background: In a crowded Insurance industry space, Brand Awareness is key to long-term success. Designing a brand awareness survey that takes into account the acculturation levels of Hispanics requires a blended approach to better understand key market areas.

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