Data Mining

Data mining is the process of finding differences, patterns and correlations within large data sets to predict outcomes. This information can be used to increase revenues, cut costs, improve customer relationships and more.

Our proprietary USA & Global consumer health & sustainability databases and segmentations have the consumer insights to provide solutions. With our data mining and consumer intelligence capabilities, you can extract the information you need to maximize your opportunities. Your customized analysis can include the following:

Product/category usage trends
Consumer target profiling
White space analysis
Product driver/attribute analysis
Communications strategy
Corporate social responsibility strategy
Health/medical conditions
Shopping patterns
Lifestyle and topical interests
Thousands of other topics designed to fit your needs!

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Data Mining

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