Segmentation Algorithms & Panels

Custom Segmentation of syndicated databases based on your specific needs. You choose the specific consumer groups and topics to extract usable data insights, generate new ideas, support current activities and maximize opportunities. Our consumer lifestyle segmentation and segments are research supported and trended over 21 years. The consumer profiles spotlight understandings, behaviors, loyalties and more.

Refine your consumer targets and understand what types of consumers contribute most to your brand by integrating the Natural Marketing Institute’s custom segmentations with Nielsen insights. The Natural Marketing Institute is a division of Research America and their Four Segmentations, 1 Million+ Consumers, overlaid since 2007 into Nielsen solutions include:

• Health & Wellness
• Sustainability (LOHAS)
• Organic
• Whole Living

Along with the Institute’s psychographic profiling, integrating Nielsen actual purchase data allows a more complete consumer profile including:

• Category and brand purchase cycles, switching behavior, trial and repeat
• Retail channels and stores shopped, including basket ring, shopping frequency, and more Use with product testing to provide a consistent view from new product development and optimization, through promotion!

Nielsen Linkage Applications: includes HomeScan, Spectra, Prizm and many other SLMS applications for more precise consumer targeting based on retailer/trade area profiles, media habits and more.

• Over 60,000 households scored to each segmentation
• Alignment with Prizm clusters
• Longitudinal view since 2007

Contact us today to get started!