Data Analysis & Interpretation
Research America conducts market research data analysis that uncovers what you need to learn about what your
customers want from your brand, products and services. Our expertise and analytical tools will guide you
through interpreting what your data means, and the implications for your business and marketing plans.
Market research data analysis informs decisions about which product attributes to focus on, and which
advertising strategies will work in sync with your sales goals.
Perceptual Mapping - Perceptual Mapping helps you understand how your products are
perceived by different segments in your target audiences, guiding how you competitively position and
market your current product, and helping to identify potential new products.
Quadrant Analysis - Research America’s experts take consumer opinions about various
product features from you and your competitors and plot each in a two-dimensional quadrant graph so that
you can immediately see which important benefits are highly rated and perform well, and which features
Price-Demand Mapping - Develop better-informed, data-driven pricing strategies through
price testing techniques, including price demand mapping, where analytics experts investigate your
target market’s willingness to buy across a variety of price points
Correlation and Regression - Correlation and regression analysis are data analysis
tools that determine if there is a relationship among multiple data variables and, if so, the strength
of these relationships. This helps you understand which areas you should target to improve your key
Conjoint Analysis and Choice Modeling - Conjoint analysis and choice-modeling simulates
the decision-making process between one product offering and another and asks consumers to prioritize
attributes, benefits, and varying performance levels. Conjoint analysis and choice-modeling optimize
product design, bundling of service offerings, and brand pricing.