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Lottery Research

Research America has had significant experience working with state lotteries during the past 35 years. This experience includes player and consumer tracking studies, our proprietary scratch game concept testing, multivariate player segmentation analyses, new draw game concept tests, advertising ROI modeling, and messaging and advertising research.

Research America is a marketing research and strategic consulting firm helping state lotteries, entertainment, and retail organizations define their brand and product strategies in a complex world. In addition, Research America leverages experiences across industries to enhance the value of its work in others. For example, we have brought techniques from consumer packaged goods (CPG) to our lottery market research studies, and techniques from healthcare to our B2B industry clients, and more.

To support lottery marketing teams, Research America has worked directly with state lottery purchasing through the standard request for proposals process. We have also worked directly with global game development companies and marketing/advertising agencies of record. Examples of lottery clients that Research America team members have supported include the following:


South Carolina Lottery NJ Lottery washington lottery Kentucky Lottery
Virginia Lottery Iowa Lottery West Virginia Lottery North Carolina Lottery Ohio Lottery Florida Lottery

Our proprietary products and capabilities include:

  • TicketTester™ – Quantitative Scratch Game Concept Evaluation

    o Quantifies instant game purchase intent based on game themes and price points.

  • OptiGame™ – Draw Game Portfolio Optimization

    o Determines the optimal mix of draw game types and the optimal number of draw games to offer to ensure your line of products appeals to the broadest array of customers.

  • Player Landscape Segmentation Analyses

    o Discovers the motivations that affect player behavior by understanding your lottery’s unique customer groups.

  • Player Tracker Studies and Dashboarding

    o Keeps track of player habits and preferences over time while testing and tracking advertising effectiveness.

  • Discrete Choice Draw Game Development
  • Retailer Satisfaction Research
  • Return on Investment (ROI) Marketing Models
lottery Market Research
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