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Rising health care costs. Changing patient demographics. Evolving consumer expectations. New market entrants. Complex health and technology ecosystems. Increasing outpatient delivery. Consolidation and integration.
As the global healthcare market is targeted to pass the $2 trillion mark in 2020, and experience CAGR of 5% through 2023, health care stakeholders need to invest in value-based care, innovative care delivery models, advanced digital technologies, data interoperability, and alternative employment models to prepare for these uncertainties and build a smart health foundation for the future. Understanding how to make these investments amid a rapidly changing and challenging environment requires deep insight gathered through healthcare market research.
Research America studies the needs and opinions of professional groups or other key informants on the success of your organization. Key informants and potential referral sources are contacted to assess their level of satisfaction with various attributes of your services and programs.
Our senior staff has conducted thousands of physician surveys and healthcare market research on behalf of providers nationwide. Our approach often produces response rates of up to 70% among staff physicians.
We examine patient satisfaction on a unit, site, or service-level basis. Patients express their views on key service attributes as well as the most salient satisfaction issues. Overall satisfaction, likelihood to recommend (advocacy), and likelihood to return (retention) are assessed.
For more information about our healthcare market research and survey capabilities, please Contact Us