As experts in the fields of health and health-related concerns, we can deliver insights into how people think and feel. Our core expertise has been developed over decades of research into consumers as healthcare ‘patients.’ We use this knowledge and experience in areas such as Nutrition, Food, Beverages, and general health & wellness. We have particular expertise with the Millennial Generation as well as Baby Boomers, overall covering at least 90% of the market with specialized methods and research results that can be actioned right away.
Like many industries, the food and beverage industry is undergoing rapid change and transformation. Consumer preferences for healthy foods and snacks, for ease of in-home preparation, bold and different flavor profiles, and new and interesting dining-out concepts will continue to challenge the industry for years to come. Mergers and acquisitions of food and beverage brands further complicate the landscape. Finally, the digital transformation of the industry, along with shifting societal and environmental responsibilities, creates uncertainty and confusion for industry participants. Both food industry market research and beverage industry market research help our clients successfully weather industry turmoil and changes in consumer preference to stay on top of their successful businesses.
Research America has extensive experience and expertise in food and beverage market research, including:
- Brand development
- New product introductions
- Customer service measurement programs
- Marketing program evaluation
- Ad and messaging testing
- Local, regional, national, and international brands
For more information about our food and beverage market research experience and how we can help you, please Contact UsNext Steps