Food & Beverage Market Research

Food and beverage market research is the study of consumer preferences, health and wellness attitudes, and market trends that food, beverage, and nutrition brands use to guide product development, marketing, and messaging decisions.

As experts in the fields of health and health-related concerns, we can deliver insights into how people think and feel. Our core expertise has been developed over decades of research into consumers as healthcare "patients." We use this knowledge and experience in areas such as Nutrition, Food, Beverages, and general health & wellness. We have particular expertise with the Millennial Generation as well as Baby Boomers, overall covering at least 90% of the market with specialized methods and research results that can be actioned right away.

Like many industries, the food and beverage industry is undergoing rapid change and transformation. Consumer preferences for healthy foods and snacks, for ease of in-home preparation, bold and different flavor profiles, and new and interesting dining-out concepts will continue to challenge the industry for years to come. Mergers and acquisitions of food and beverage brands further complicate the landscape. Finally, the digital transformation of the industry, along with shifting societal and environmental responsibilities, creates uncertainty and confusion for industry participants. Both food industry market research and beverage industry market research help our clients successfully weather industry turmoil and changes in consumer preference to stay on top of their successful businesses.

Food & Beverage Market Research Expertise

Research America has extensive experience and expertise in food and beverage market research, including:

Brand development
New product introductions
Customer service measurement programs
Marketing program evaluation
Ad and messaging testing
Local, regional, national, and international brands

Frequently Asked Questions

What is food and beverage market research?

Food and beverage market research is the study of consumer preferences, health and wellness attitudes, and market trends that food, beverage, and nutrition brands use to guide product development, marketing, and messaging decisions.

What food and beverage market research services does Research America provide?

Services include brand development, new product introductions, customer service measurement programs, marketing program evaluation, and ad and messaging testing, for local, regional, national, and international brands.

What consumer segments does Research America specialize in for food and beverage research?

Research America has particular expertise with the Millennial Generation and Baby Boomers, drawing on decades of health and wellness research experience that together covers at least 90% of the market.

Related Research Areas

For more information about our food and beverage market research experience and how we can help you, please Contact Us

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