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Marketing Research Methods

Research America's Tip Sheets are a series of quick-read documents, each covering a specific Market Research topic. In just a few minutes, you’ll explore important content that can help you to more effectively uncover insights for your firm. Each Tip Sheet is fast, free and filled with useful and actionable information. Download your copy today.

8 Benefits of Adding System 1 Thinking to Your Concept Testing Program

System 1 is an automatic, fast - and often unconscious - way of thinking. System 2 is slow and rational. And though most research methodologies treat every decision as though it's a System 2 decision, 95% of all decisions are made using System 1 thinking. This presents a real dilemma. Savvy researchers, however, have learned to include methodologies that replicate System 1 thinking. Download this Tip Sheet to understand why you should, too.

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7 Ways to Push the Limits of Online Bulletin Boards for Better Insights

The fact of the matter is that marketing is hard. You have to be better, faster, or cheaper. There are more channels than ever, more information than ever. And that means you need better information – always. Online Bulletin Boards have been around for nearly two decades. Once used to explore highly technical or complex topics or decisions that are made over a longer time, online bulletin boards have grown into flexible tools that can be used creatively to meet your research objectives. Download this Tip Sheet to learn about some out-of-box uses of online bulletin boards.

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