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Qualitative market research is used when businesses want to explore what consumers and customers believe, feel, and want from their interactions. Qualitative research techniques include face-to-face and online moderated discussions that allow guided discussions to dig deeper into perceptions, motivations, and values. Research America has experienced staff in all types of qualitative market research methods, as well as dedicated focus group and central location test facilities to help you with any qualitative research project. Our experts find the most qualified people for your study, delivering high-quality B2B or B2C respondents who want to answer your toughest questions.