Manufacturing Market Research

Manufacturing market research is the study of buyers, end users, and market conditions that manufacturers use to identify new markets, test concepts and prototypes, and prioritize investment decisions before they reach production.

The manufacturing industry saw a decline in output in 2019, but that seems to have stabilized in 2020 and will lead to improved growth in the future. Research America conducts manufacturing market research to bring new ideas and insights to manufacturers as they deal with trends such as digital transformation, a challenging global supply environment, a changing workforce, tariffs, and regulatory changes.

Manufacturing Market Research Expertise

Research America has deep experience and expertise in manufacturing market research, including:

Find new and alternative markets to target your products
Uncover your competitive differentiator for decision-makers
Identify the best concepts, prototypes, packaging, marketing materials
Test prototypes before major investments
Benchmark Best Practices and maximize your resources
Create strong differentiators for your products/services
Prioritize the best opportunities for ROI
Establish a measurement program to track improvements
Refine messaging and marketing tools for sales teams
Uncover up-sell/cross-sell opportunities

Frequently Asked Questions

What is manufacturing market research?

Manufacturing market research is the study of buyers, end users, and market conditions that manufacturers use to identify new markets, test concepts and prototypes, and prioritize investment decisions before they reach production.

What manufacturing market research services does Research America provide?

Services include finding new and alternative markets, uncovering competitive differentiators, concept and prototype testing, benchmarking best practices, measurement programs to track improvements, sales team messaging refinement, and identifying up-sell/cross-sell opportunities.

What manufacturing trends does Research America help companies navigate?

Research America helps manufacturers navigate digital transformation, a challenging global supply environment, a changing workforce, tariffs, and regulatory changes.

What kinds of manufacturers does Research America work with?

The Research America manufacturing client base spans consumer packaged goods, home appliances, personal care products, and automotive, reflecting the broad range of industries manufacturing market research supports.