-
Marketing Research Telephone
Interviews - Our telephone interviewers are skilled communicators who have been
trained to build rapport with both business and consumer respondents. Interviewers understand how to
apply bias-free probing techniques to clarify responses, without leading the respondent in one
direction
or another.
-
Computer Assisted Web
Interviewing
- Using Computer Assisted Web Interviewing, clients include different types of multimedia content
into
their surveys, presenting images, audio and video clips, and information published on the Web for
evaluation by each survey respondent.
-
Postal (Mail) Surveys / Self-Administered
Questionnaires - Paper-based, self-administered questionnaires and postal mail
surveys reach those respondents who cannot be reached through email and telephone survey
invitations.
-
International Research - Research America delivers
high-quality, multi-lingual, international data collection and survey services for multinational
corporations with a global reach.
-
Interactive Voice Responses - IVR
offers
an easy and cost-effective way to deliver inbound and outbound self-completed surveys over the
telephone
to a broad audience.
-
Public Opinion & Community
Engagement - Research America can measure the public opinion as it relates to
many
industries, such as politics, to better understand people’s behaviors, attitudes and experiences.
Quantitative data collection is used to measure the business or research problem by generating numerical
data
or data that can be transformed by statistical analysis. Quantitative data collection methods can
quantify
attitudes, opinions, behaviors, experiences and other defined variables – and generalize results from a
sample to a larger population. Our telephone interviewers are skilled communicators who have been
trained to
build rapport with both business and consumer respondents. Using Computer Assisted Web Interviewing ,
clients include different types of multimedia content into their surveys. Paper-based, self-administered
questionnaires and postal mail surveys reach those respondents who cannot be reached through email and
telephone survey invitations. IVR surveys offer an easy and cost-effective way to deliver inbound and
outbound self-completed surveys over the telephone to a broad audience.
Next Steps