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Case Studies

Case Study #1

Developing a Strategy To Drive Conversion

The client was having a difficult time driving conversion away from the age-old industry standard that was cheaper and widely available, but less effective.

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Case Study #2

Restaging a Brand
(post acquisition)

A first step, post acquisition, was understanding multiple elements of the marketing mix in order to determine how to best restate the brand for accelerated growth.

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Case Study #3

Revitalizing a Mature Brand

A significant Southeast Michigan sports and entertainment organization wanted to test the appeal and viability of future runs of key entertainment productions.

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Case Study #4

Optimizing Brand Communications

A major drug manufacturer that needed to select winning print executions for a DTC (direct-to-consumer) campaign for one of their prescription drug products.

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Case Study #5

Evaluation & Optimization of Marketing Concepts (in days)

The client launched a new breakfast product line-up using the most appealing product platform identified in the research.

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Case Study #6

From Consumer Insights to Validated Positioning (in one week)

A pharmaceutical company wished to jump-start lagging sales of a new prescription drug via a direct-to-consumer (DTC) advertising campaign.

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