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The client was having a difficult time driving conversion away from the age-old industry standard that was cheaper and widely available, but less effective.
Read MoreA first step, post acquisition, was understanding multiple elements of the marketing mix in order to determine how to best restate the brand for accelerated growth.
Read MoreThe advertising agency for a mature cleaning category brand whose household penetration had slipped 5.5 points over the previous three years.
Read MoreA major drug manufacturer that needed to select winning print executions for a DTC (direct-to-consumer) campaign for one of their prescription drug products.
Read MoreThe client launched a new breakfast product line-up using the most appealing product platform identified in the research.
Read MoreA pharmaceutical company wished to jump-start lagging sales of a new prescription drug via a direct-to-consumer (DTC) advertising campaign.
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While our client had years of window design concept test experience, they decided to use
SwipeRight™ to see if they could improve prediction of a successful window design.
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