Automotive Market Research

Automotive market research is the study of buyers, dealers, and market conditions that automakers and automotive suppliers use to guide strategic marketing, product development, and competitive positioning decisions.

The global automotive industry is anticipated to grow from 2019-2024. Nonetheless, depending on individual country situations, this growth will not be uniform around the world. Faced with trends such as the advent of automotive subscription models, new sales models enabled by the internet, and consumer and regulators' demand for improved sustainability, and others, the automotive industry needs accurate and timely automotive market research to inform decisions.

Automotive Market Research Expertise

Research America provides automotive market research that is superior based on our extensive industry knowledge and market research expertise:

Capitalize on emerging automotive market/product trends
Identify new non-traditional markets for your automotive technology
Focus your strategic marketing position
Focus your competitive differentiator for decision-makers
Benchmark Best Practices and align your internal resources
Initiate and test new ideas, concepts or prototypes
Prioritize product and technology directives for R&D/Engineering
Create a Performance Measurement Program to track improvements
Map gaps and opportunities in the customer decision process
Energize your marketing message, tools, and sales efforts

Outstanding! Research America not only conducted very customized interviews, but provided us with the "so what does it mean" analysis. This resulted in DCX adopting several programs that helped us with messaging, branding and 'next steps' for closing new business! DCX

Frequently Asked Questions

What is automotive market research?

Automotive market research is the study of buyers, dealers, and market conditions that automakers and automotive suppliers use to guide strategic marketing, product development, and competitive positioning decisions.

What automotive market research services does Research America provide?

Services include capitalizing on emerging market and product trends, identifying non-traditional markets, sharpening competitive differentiation, benchmarking best practices, testing new ideas and prototypes, prioritizing R&D/engineering directives, and building performance measurement programs to track improvements.

What automotive clients has Research America worked with?

Automotive clients include Cooper Standard, Magna, Black Book, General Motors, SAE, TI Automotive, and Webasto, spanning both automakers and automotive suppliers.

Related Research Areas

For more information about our automotive market research experience and how we can help you, please Contact Us. See also our fuller automotive market research overview, covering our OEM, quantitative, and qualitative capabilities in more depth.

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