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How Do You Create a Consumer Path to Purchase?

June 17, 2021

consumer path to purchase

Here’s how to create a consumer path to purchase capable of rendering positive results in today’s modern world.

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Innovative Consumer Research Trends for 2021

June 10, 2021

innovative consumer research

Explore three market trends we are currently seeing and see how you can incorporate these in your research strategies.

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Syndicated Market Research 101: What to Know

June 3, 2021

syndicated market research

In the absence of custom market research, however, there are resources that you can use that provide meaningful — even if general — feedback. Syndicated market research is one example.

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What Is Concept Testing?

May 27, 2021

concept testing

We'll explore concept testing and look at various examples so that you can better understand how talking to consumers ahead of a new product launch can inform and sometimes even insure greater business success.

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How to Build a Better Competitor Profile

May 20, 2021

competitor profiles

Competition is a fact of life in the business world. It's usually a good thing, motivating companies to identify and meet the needs of consumers in creative ways that hopefully result in better products and better manufacturing processes. In a perfect world, competition can save companies - as well as consumers - time, effort and money.

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Retail Pharmacy Industry Analysis: The Post-COVID Impact

May 13, 2021

retail pharmacy industry analysis

Retail pharmacies will have to take heed, reworking their business practices to meet the needs of the post-COVID consumer, a consumer now used to, as well as controlled by, a different type of buying behavior. Take a look at our retail pharmacy industry analysis and see some of the likely post-COVID realities for retail pharmacies.

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Why Pricing Research is the First Step to Increasing Consumer Demand

April 29, 2021

pricing research

Pricing research is so critical and should be the first step every business takes if it wants to build better business practices, increase consumer demand and, ultimately, turn a profit.

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5 Ways Market Research Surveys Can Reduce Business Risk

April 22, 2021

market research surveys

Here are five ways market research surveys, in particular, reduce risk and support profitable business outcomes for any type of company.

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How to Get the Most Out of Quantitative Market Research

April 15, 2021

quantitative market research

Quantitative market research necessitates thoughtful planning and careful execution in order to ensure meaningful results. Here’s how to get the most out of it!

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4 Reasons Physician Market Research is Difficult (and How to Make It Easier!)

April 1, 2021

marketing insights

To maximize their chances for success with any physician market research project, businesses must strategically devise a recruitment plan that attracts input from just the right doctors with just the right types of background and knowledge. Here are four common obstacles that many encounter along the way, as well as suggestions for tackling them.

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Are You Leveraging Marketing Insights? 3 Ways to Start Today

March 25, 2021

marketing insights

Marketing insights are far more than simple facts and figures. They represent a unique and inspired understanding of a subject, which allows for perceptive forecasting and the manifestation of change. In short, data doesn’t produce insights; people do. Take a look at three ways your business can begin leveraging marketing insights.

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Why Consumer Market Research is More Important Than Ever in 2021

March 18, 2021

consumer market research

While not exactly a crystal ball, consumer market research can act like one, helping companies and organizations better assess and predict market conditions so that profitable business decisions can be made. Take a look at three reasons consumer market research is more important than ever in 2021.

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The Standard SWOT Analysis for Retail and the #1 Thing It’s Missing

March 11, 2021

retail swot analysis

For retailers, in particular, assessing strengths and weaknesses against possible market opportunities and threats enables them to develop realistic marketing strategies that resonate with consumers and hopefully lead to market growth.

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Hispanic Market Research: How It’s Changed in the Past 15 Years

March 4, 2021

hispanic market research

We are seeing new opportunities in hispanic market research because of ever-changing and growing demographics.

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A 5-Minute Guide to Understanding B2B Market Research

February 25, 2021

b2b market research

Want to understand B2B Market Research? Take five minutes and read our guide to get up to speed.

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Virtual Research: A Good Idea or a Bad Experiment?

February 18, 2021

virtual research

Technology is creating new avenues for gaining consumer insights through virtual research. Here are 3 reasons why virtual market research is a gamechanger.

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3 Surprising Marketing Insights Examples

February 11, 2021

marketing insights examples

Check out these three surprising marketing insights examples from some of the most well-known businesses in the world.

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Tourism Market Research: When Will Traveler Confidence Return?

February 4, 2021

travel market research

Tourism market research offers insights that enable tourism companies to better anticipate when travelers will get back on the roads and into the skies.

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Retail Analysis: Which Trends Are Here to Stay?

February 2, 2021

retail analysis trends

Deliberate and regular retail analysis provides reliable insights for a winning marketing mix. Here are three of the latest retail trends we see shaping the current and future retail markets.

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3 Industries Where Online Panel Research Is a Must-Have

January 28, 2021

online panel research is a must-have.

Online panel research is opening new doors to businesses looking to gain market insights. Find out which 3 industries absolutely must be using online market research panels for their survival and success.

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How to Be Strategic When Planning Brand Tracking Studies

January 26, 2021

brand tracking studies

Your brand is one of your company's more valuable assets, so it's imperative that you gather valuable insights needed to track, maintain, measure, and grow your brand. Read on to learn how to be strategic when planning brand tracking studies.

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5 Ways Customer Satisfaction Research Can Drive Your Business Forward

January 22, 2021

customer satisfactopm research cam drive your business forward

Customer satisfaction research should be the first measure you consider when putting together a market research plan for your company.

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The Latest Medical Market Research Shows A Huge Cultural Shift

January 14, 2021

medical market research trends

Our latest market research show a cultural shift is currently at play within the healthcare industry. The changing demographics and systems of management are improving patient outcomes.

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How to Write a Winning Market Research Proposal

January 12, 2021

writting a market research proposal

A market research proposal is the document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters for an information gathering project. This is how to write a winning proposal that will get your whole team onboard.

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11 Secondary Market Research Opportunities

November 5, 2020


Many professionals use secondary market research to bolster their current research efforts. Take a closer look at how secondary market research works, and how your business can leverage existing information to your advantage.

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Retail Cannibalization Analysis: Your Company Can't Grow Without It

October 29, 2020


Businesses in the retail sector need to pay particular attention to product cannibalization in order to avoid inhibiting expansion and driving up costs. Here, we'll explain the basics of retail cannibalization analysis and how businesses can use it to protect their interests.

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