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Substantiation Basics

July 14, 2020

Advertising Substantiation

As a marketer, you may have yet to face having a claim in your advertising and marketing challenged by your competitor or consumer. But those marketers who have experienced the need to produce claims substantiation.

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UX Research in Action – Some of RAI’s Case Studies

June 23, 2020

UX Research in Action – Market Research Case Studies

A popular video sharing platform wanted to attract more users. Specifically, they needed to understand the user experience obstacles of people over the age of 25 and previous (“churned”) users who had stopped frequenting the platform.

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An Open Letter to our Employees and Customers

June 9, 2020

Gain Better UX Insights Using these 4 Touchpoints

To the Research America Community… We see you, we feel you, and we stand beside you. Research America was built on a strong base of core values. One team, relentless curiosity, choose kindness, integrity matters and customer first.

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Gain Better UX Insights Using these 4 Touchpoints

June 2, 2020

Gain Better UX Insights Using these 4 Touchpoints

While it's helpful to get insights to guide the process early, there is something to learn at all UX Design touchpoints. Here is the approach RAI recommends to maximize your UX Research.

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Improve UX Research with a Holistic
Approach: 6 Key Questions to Ask

May 19, 2020

Improve UX Research with a Holistic Approach

Wondering how consumers think and interact with your digital applications and products? Steve Jobs once said, “If the user is having a problem, it’s our problem.” UX research analyzes users’ experiences to identify key insights and potential issues that will assist in product innovation, improve product performance and enhance brand credibility, ultimately resulting in consumer growth.

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Choosing Between Online and In-Person
Qualitative: Pros and Cons

April 24, 2020

pros and cons between online and in-person qualitative

Qualitative research seems to be undergoing a bit of a renaissance lately. Qualitative research is the best tool for getting a deep understanding of your consumers’ reasons, opinions, motivations.

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Qualitative Techniques You Might be Overlooking

March 24, 2020

qualitative techniques you might be overlooking

In qualitative research (and marketing research generally), quality is delivered when you have the right respondents, evaluating something in the right context or moment, with the right questions.

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10 Tips for Recruiting Hard to Find Participants

March 10, 2020

10 Tips for Recruiting Hard to Find Participants

Without a doubt, recruiting the “right” participants is crucial to the success of any qualitative research project. Yet, any experienced researcher will tell you recruiting is one of the most difficult parts of the qualitative research process!

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The Power of Qualitative in the Big Data Era

February 11, 2020

The Power of Qualitative in the Big Data Era

Everyone is in love with data: Big Data, Little Data, Data Analytics - if it’s quantitative, marketers are willing to fund it. In fact, if you talk to some data zealots (and most newly-minted MBAs), you may come to believe there is no role for qualitative research anymore.

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5 Consumer Trends

January 28, 2020

5 Consumer Trends - Market Research

When marketers have the direction and confidence to focus their efforts on the moments of maximum influence, they stand a much better chance of reaching consumers in the right place at the right time and with the right message. If they can do that, they have a better chance of influencing shopper behavior.

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Customer Centric Communications

December 16, 2019

Customer Centric Communications

This is the third post in our series on Customer-Centricity. To be customer-centric and build incredible experiences, we need to fully embrace every detail and fight for each detail to match the experience we want to deliver. We talked about how this is critical in identifying opportunity and innovation.

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Swipe Right for SwipeRight

November 5, 2019

Better market research based on more predictive results

The gold standard for successful marketing research is to predict market behavior accurately, and of course, result inmarket success. Research America’s team of experts set out to develop a methodology that would help their client better lead their industries through decisions based on more predictive results.

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Customer Centric Innovation

October 22, 2019

Customer Centric Innovation

The importance (and pace!) of innovation is growing every day. Companies are constantly pushed to innovate, to launch products faster, and to generate revenue quicker. However, innovation is challenging. It’s resource-intensive in terms of time and money, and a large percentage of new products end in failure.

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4 Ways to Become More Customer-Centric

October 8, 2019

4 Ways to Become More Customer-Centric

Identifying opportunity is a crucial step in changing and growing your business. Your customers can help you grow, both through their actions and their feedback.Here’s what customer-centricity is in the simplest terms: It’s listening and learning.

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Crisis Communications Experience

July 10, 2019

Crisis Communications

On December 2-3, 1984 there was a gas leak at the Union Carbide plant in Bhopal, India that manufactured pesticides. This leak resulted in what is considered to be the world’s worst industrial accident. More than 500,000 people were exposed to methyl isocyanate (MIC) gas.

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A Proven Approach to Market Segmentation

June 5, 2019

market segmentation

Market segmentation is the ability to identify high-opportunity customer groups within the marketplace, and distinguish them from marginally profitable customers. Segmentation is based on the premise that no market is homogeneous in terms of what consumers need or want from products and services.

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