Newtown Square   •   Philadelphia   •   Detroit   •   Cincinnati   •   Sacramento   •   Rochester   •   Lehighton   •   Langhorne   •   Lincoln   •   Willow Grove   •   Totowa   •   Pottsville   •   Orlando

Scroll To Top

RAI Review

Like Our Blog Posts?

Sign up here to learn more about RAI

computer assisted web interviewing


Market Research for Startups: 5 Rookie Mistakes

October 15, 2020

Conducting Market Research at a Startups

While it is important for new companies to engage in market research, it’s crucial to avoid some rookie mistakes that could spoil the entire effort. To that end, here are five big mistakes that can significantly affect market research for startups. Learn them now so you can avoid them down the line.

Read More


Regional Coffee Manufacturer Wins with Product Superiority Claim

September 22, 2020

Regional Coffee Manufacturer Wins with Product Superiority Claim

Are you one of the nearly 64% of American adults who drink coffee daily (according to the National Coffee Association)? If so, you might enjoy this case study about how Research America employed the Claims Co-Creation Workshop process to help a regional coffee manufacturer expand in the ready-to-drink (RTD) coffee category.

Read More


8 Steps to Bullet Proof Ad Claims: The Ad Claims Co-Creation Process

September 8, 2020

8 Steps to Bullet Proof Ad Claims:
			    The Ad Claims Co-Creation Process

The process of identifying claims involves many different parties, both internally and externally. Identifying claims for effective advertising requires the collaboration and coordination of Brand Management, R&D, Consumer Insights, Legal, and the Ad Agency or Creatives.

Read More

3 Ways Market Research Can Bolster Your Marketing Creative

August 25, 2020

5 Reasons You Should Hire a Market Research Firm

Market research plays an important role in gaining a better understanding of your company, what motivates your target audience and trends in your industry. Did you know it can also be vital to your advertising efforts?

Read More

5 Reasons You Should Hire a Market Research Firm

August 17, 2020

5 Reasons You Should Hire a Market Research Firm

Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if the data collection methods, a multitude of data to sift through, and interpretation and analysis seem daunting, a market research firm can help you make sense of it all.

Read More

Substantiation Basics

July 14, 2020

UX Research in Action – Market Research Case Studies

As a marketer, you may have yet to face having a claim in your advertising and marketing challenged by your competitor or consumer. But those marketers who have experienced the need to produce claims substantiation.

Read More

UX Research in Action – Some of RAI’s Case Studies

June 23, 2020

UX Research in Action – Market Research Case Studies

A popular video sharing platform wanted to attract more users. Specifically, they needed to understand the user experience obstacles of people over the age of 25 and previous (“churned”) users who had stopped frequenting the platform.

Read More

An Open Letter to our Employees and Customers

June 9, 2020

Gain Better UX Insights Using these 4 Touchpoints

To the Research America Community… We see you, we feel you, and we stand beside you. Research America was built on a strong base of core values. One team, relentless curiosity, choose kindness, integrity matters and customer first. robert-porter-blog

Read More

Gain Better UX Insights Using these 4 Touchpoints

June 2, 2020

Gain Better UX Insights Using these 4 Touchpoints

While it's helpful to get insights to guide the process early, there is something to learn at all UX Design touchpoints. Here is the approach RAI recommends to maximize your UX Research. gain-better-UX-insights.jpg

Read More

Improve UX Research with a Holistic
Approach: 6 Key Questions to Ask

May 19, 2020

Improve UX Research with a Holistic Approach

Wondering how consumers think and interact with your digital applications and products? Steve Jobs once said, “If the user is having a problem, it’s our problem.” UX research analyzes users’ experiences to identify key insights and potential issues that will assist in product innovation, improve product performance and enhance brand credibility, ultimately resulting in consumer growth.

Read More

 


mobile