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3 Considerations for Focus Group Recruitment

September 16, 2021

Focus Group Recruitment

In order for focus groups to yield meaningful data, you have to ensure focus group recruitment is done properly. Here are three considerations to make the recruitment process more fruitful.

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Lifestyle Segmentation: When Is It Appropriate to Use?

September 9, 2021

Lifestyle Segmentation

Lifestyle segmentation is a process in which consumers are divided into groups based upon similar lifestyle beliefs and activities, but when do you use this segmentation strategy?

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Ethnographic Market Research: Advantages & Disadvantages

August 26, 2021

Pharmaceutical Competitive Intelligence

Ethnographic market research is a qualitative research method used to gain insight into consumer behavior. Learn more about its advantages & disadvantages.

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Pharmaceutical Competitive Intelligence: How to Be Proactive

August 19, 2021

Pharmaceutical Competitive Intelligence

Here’s what you need to know about pharmaceutical competitive intelligence, including how it differs from standard market research and how you can be strategic in getting it.

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B2B Market Segmentation: Common Segments We Love

August 12, 2021

B2B Market Segmentation

B2B market segmentation is critical in a market where buyers are fewer and more complex with more rigid criteria dictating their purchasing decisions. Check out these common segments.

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Three Benefits of Market Segmentation

August 5, 2021

Three Benefits of Market Segmentation

There are a vast amount of benefits that come from segmenting out your market. Read more about our top three benefits.

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How to Form a Product Positioning Strategy

July 29, 2021

4 Tips for Performing Social Media Market Research

Creating an effective product positioning strategy helps give your brand or product a unique selling proposition, which can drive consumer interest and purchase behaviors.

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Market Research for Nonprofits: How to Be Strategic

July 22, 2021

4 Tips for Performing Social Media Market Research

Initiating market research for nonprofits is particularly critical since most charitable endeavors have limited budgets that can be maximized if only they know how to reach (and retain!) donors.

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4 Tips for Performing Social Media Market Research

July 8, 2021

4 Tips for Performing Social Media Market Research

Savvy companies don’t just use social media to publicize what they want consumers to hear, they use it in social media market research to listen, request feedback and serve them.

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5 Steps to Performing a Brand Assessment

July 1, 2021

5 Steps to Performing a Brand Assessmen

When properly conducted, a brand assessment provides valuable data that highlights a business’s strengths and weaknesses; identifies possible problems for the future; and provides insight into the comprehensive health of the company.

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Retailer Market Research During COVID: How to Get the Data You Need

June 24, 2021

retailer market research

During (and following) a pandemic, retailers not only need reliable information, they need reliable information quickly. That's where retailer market research comes into play.

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How Do You Create a Consumer Path to Purchase?

June 17, 2021

consumer path to purchase

Here’s how to create a consumer path to purchase capable of rendering positive results in today’s modern world.

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Innovative Consumer Research Trends for 2021

June 10, 2021

innovative consumer research

Explore three market trends we are currently seeing and see how you can incorporate these in your research strategies.

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Syndicated Market Research 101: What to Know

June 3, 2021

syndicated market research

In the absence of custom market research, however, there are resources that you can use that provide meaningful — even if general — feedback. Syndicated market research is one example.

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What Is Concept Testing?

May 27, 2021

concept testing

We'll explore concept testing and look at various examples so that you can better understand how talking to consumers ahead of a new product launch can inform and sometimes even insure greater business success.

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How to Build a Better Competitor Profile

May 20, 2021

competitor profiles

Competition is a fact of life in the business world. It's usually a good thing, motivating companies to identify and meet the needs of consumers in creative ways that hopefully result in better products and better manufacturing processes. In a perfect world, competition can save companies - as well as consumers - time, effort and money.

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Retail Pharmacy Industry Analysis: The Post-COVID Impact

May 13, 2021

retail pharmacy industry analysis

Retail pharmacies will have to take heed, reworking their business practices to meet the needs of the post-COVID consumer, a consumer now used to, as well as controlled by, a different type of buying behavior. Take a look at our retail pharmacy industry analysis and see some of the likely post-COVID realities for retail pharmacies.

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Why Pricing Research is the First Step to Increasing Consumer Demand

April 29, 2021

pricing research

Pricing research is so critical and should be the first step every business takes if it wants to build better business practices, increase consumer demand and, ultimately, turn a profit.

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5 Ways Market Research Surveys Can Reduce Business Risk

April 22, 2021

market research surveys

Here are five ways market research surveys, in particular, reduce risk and support profitable business outcomes for any type of company.

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How to Get the Most Out of Quantitative Market Research

April 15, 2021

quantitative market research

Quantitative market research necessitates thoughtful planning and careful execution in order to ensure meaningful results. Here’s how to get the most out of it!

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