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Next StepsSep 12, 2024
Focus groups are a powerful tool for gathering in-depth insights about your customers. They allow you to explore opinions, feelings, and thoughts that might not come up in surveys or other research methods. By bringing together a diverse group of participants, you can gain a better understanding of how different segments of your audience view your products or services.
Read MoreMay 09, 2024
Understanding the diverse needs and preferences of consumers is fundamental to success. Custom segmentation emerges as a potent strategy, allowing businesses to dissect their target market into distinct groups based on unique criteria tailored to their industry. Take a look at what Research America has to say about custom segmentation and its transformative potential for industry research here.
Read MoreMarch 26, 2024
In market research, understanding the distinction between primary and secondary research is crucial for making informed decisions about data collection methods. When embarking on a market research endeavor, one of the critical decisions businesses face is whether to utilize primary or secondary research methods.
Read MoreFebruary 26, 2024
With so much happening at a breakneck pace all around, the business community must understand itself and consumer market dynamics to make decisive progress. Market research consultancy uses a map based on which you navigate towards the right decisions and growth. Let's go on a trip together to uncover the best 8 principles of market research consultancy. These methods will open the door to your firm's potential, fuel its success, and guide you toward becoming wealthy.
Read MoreJanuary 08, 2024
In the dynamic business landscape, remaining at the forefront requires analytics-based data. Market research vendors play an essential role in this path, assisting firms and companies in unlocking the challenges and concerns of market insights. Now, let’s embrace the journey in search of an optimal market research vendor. Today we will navigate and shed light on the major aspects while selecting the perfect market research vendor.
Read MoreDecember 20, 2023
Ever thought that one could hone their skills of conducting impeccable market research strategies? Market research has helped companies and firms to be more successful. This can assist Companies and firms in working on their assets and limitations, which allows them to be more creative while sketching out objectives. To achieve that market research, companies give a helping hand with their services. A market research company accompanies firms by offering assistance in the exclusive blueprint, which enables companies to be of the utmost diligence while defining their objectives and goals.
Read MoreSeptember 27, 2023
Recruiting the right participants is a pivotal element in the success of any qualitative research project, and it becomes increasingly challenging when you're in pursuit of elusive or niche recruits. This blog post is your comprehensive guideline to overcoming these recruitment hurdles and harnessing the power of focus groups.
Read MoreSeptember 09, 2023
Making an impression in a crowded market can be difficult. To stay ahead, you need clever techniques in addition to high-quality goods and services. Data is useful in this situation. Businesses can benefit much from data, but only if they know how to use it. Converting this unprocessed data into actionable insights is the true problem.
Read MoreSeptember 08, 2023
In today's fast-paced and highly competitive business landscape, understanding consumer behaviors and emerging trends has never been more critical. At Research America Inc., we pride ourselves on being a leading research partner for forward-thinking businesses that embrace cutting-edge AI-integrated market research. In our last blog post we discussed market research for Gen Z.
Read MoreSeptember 07, 2023
Businesses' understanding of their customers is evolving due to predictive analytics. Businesses may forecast patterns and behavior in the future by using data and sophisticated algorithms. Companies can use this information to stay competitive and make better decisions.
Read MoreSeptember 06, 2023
In today's ever-evolving business landscape, staying ahead of the curve is not a choice; it's a necessity. This pursuit of competitive advantage drives companies to embrace benchmarking research methodologies. But what exactly is benchmarking, and why is it more than just a routine? Let's delve into the transformative journey that benchmarking represents and the pivotal role it plays in securing your organization's success.
Read MoreJuly 31, 2023
At Research America Inc., we are dedicated to driving brand growth and our client’s success through cutting-edge market research methodologies. As the influence of Generation Z (Gen Z) grows in the consumer landscape, we recognize the need to effectively engage this unique and diverse demographic. In this blog post, we will explore the importance of focusing on Gen Z for market research and how Research America Inc.
Read MoreJuly 25, 2023
As consumers demand planet-friendly offerings, businesses are heeding the call. Investing in regenerative farming agriculture market research not only aligns with ethical principles but also proves to be a savvy business strategy. Sustainability initiative that have measurable impact will be the currency of a successful business strategy as consumers are reaching a tipping point from which there is not turning back.
Read MoreJuly 10, 2023
Research plays a vital role in organizational growth, providing valuable insights, driving innovation, and ensuring competitiveness. To keep your market research fresh and relevant, consider these strategies:
Read MoreJune 29, 2023
In a fast-paced business landscape, leveraging the expertise and resources of a third-party market research company can provide numerous benefits. From specialized expertise and unbiased perspectives to cost and time efficiency, businesses can gain a competitive advantage by tapping into the services of these external research partners.
Read MoreJune 01, 2023
Market research is vital for understanding customer needs and making informed business decisions. While small businesses can benefit from a DIY approach, larger companies should consider professional market research firms like Research America for accurate results.
Read MoreMay 11, 2023
In today's dynamic marketplace, consumers hold a remarkable degree of power. Armed with the ability to independently research products and services, they make informed purchasing decisions. Rather than relying on sales representatives, they turn to online reviews and seek recommendations from their networks. As a result, it has become imperative for businesses to harness the potential of market research to thrive in this consumer-driven landscape.
Read MoreMay 11, 2023
In today's rapidly changing business environment, it is more important than ever for companies to stay ahead of the curve. One of the most effective ways to do this is by hiring a research company.
Read MoreFebruary 08, 2023
If you're in the life science or pharmaceutical industries, you've likely been a victim of an industry slowing down. Recent research suggests that the current medications are at a point of saturation. There is an opportunity for the business to invest in more effective pharmaceutical development and know the requirements of their customers.
Read MoreSeptember 14, 2022
A central location test (CLT) is frequently executed for quantitative marketing research objectives. Contrasting to a home-use test where testing takes place In the contributors' homes, CLTs occur in a controlled environment. CLTs, frequently referred to as hall tests, have several pros and the ability to interact physically with the contributors.
Read MoreSeptember 01, 2022
A focus group is a small meeting of people in an interactive setting. Normally a room or an online video conference, where they talk over a specific subject under the direction of a trained moderator. It takes place in a neutral location–in comparison to a company's own offices. For example—so customers can feel comfortable saying what they figure out about the products or services discussed. Online focus groups eliminate the requirement for a physical location. Like in the flesh groups, online groups cover 6-10 contributors who share their opinions. Many researchers prefer online focus groups for comfort and worthwhileness.
Read MoreAugust 26, 2022
Customer experience constitutes the aggregate of a customer’s interactions with your company. This will identify how they think about your business. Establishing positive customer experiences is fundamental to building good customer relationships.
Read MoreJuly 28, 2022
Hiring a market research company can be beneficial for any business because it enables you to identify areas where your company may have room for improvement and take steps towards success. Here are the basic grounds for hiring a professional marketing research company:
Read MoreMay 24, 2022
Business market research is a broad discipline with many different kinds of goals and objectives, the first and foremost of which is to inform better business decisions. While there are possibly a limitless number of specialized business market research services, at Research America, we have divided them into nine categories!
Read MoreApril 11, 2022
Markets fluctuate. They ebb and flow according to supply and demand issues, public policy, technological and environmental concerns and even patterns of disease (“hello, COVID-19!”). Some markets experience rapid change; but others, such as the U.S. healthcare industry, are slower to transform, with both social and governmental constraints combining to create a system that is resistant to expeditious shifts in focus or outcomes. But this doesn’t mean quality market research is any less important within the medical field.
Read MoreApril 4, 2022
Building a buyer journey map enables companies to develop intimate knowledge and understanding of consumer needs and allows them to strengthen their marketing strategies and increase their sales.
Read MoreMarch 21, 2022
Like a larger scale market research project, message testing offers insurance against failure, helping businesses determine the type of messages that will engage the greatest number of people before they actually spend a lot of time, money, or effort distributing them.
Read MoreMarch 14, 2022
In the world of market research, in particular, technology offers the opportunity for faster, more efficient feedback, making it easier for everyone to get what they need when they need it. Take a look at five ways you can use market research technology to improve your company’s bottom line.
Read MoreDecember 30, 2021
Incidence rate refers to the number of people who are presented with a study and actually qualify to participate in it. Learn more about incidence rate and why it is so important to project feasibility.
Read MoreDecember 23, 2021
The online bulletin board has become a helpful qualitative research tool that often makes market research cheaper and easier to undertake. Learn all about it here.
Read MoreDecember 16, 2021
Take a look at three circumstances when conducting custom market research should become a priority.
Read MoreDecember 9, 2021
The key to much of today’s business is international market segmentation as it allows business to cater to a larger & more diverse audience of consumers.
Read MoreNovember 30, 2021
Take a look at five questions that patient market research helps us answer for the companies we serve here at Research America.
Read MoreNovember 18, 2021
It's doesn't take a crystal ball to see into the future! Check out these 3 technology market research trends that we predict you'll see in the years to come.
Read MoreNovember 11, 2021
Take a look at three of the biggest healthcare marketing challenges and learn how to start fixing them.
Read MoreNovember 4, 2021
When undergoing product evaluation, market research can help you determine whether people need your products and whether you'll be able to make a profit selling it.
Read MoreOctober 28, 2021
Consumer attitudes can differ for endless reasons, which makes it difficult to nail down what people want and why. Here's how to gauge those attitudes with market research.
Read MoreOctober 21, 2021
Take a look at some of the concept testing questions you need to be asking consumers before you sign off on any new product reveal.
Read MoreOctober 14, 2021
Sensory research has become a critical part of product development and testing. Here’s what you need to know.
Read MoreOctober 7, 2021
Agile market research is both noun (meaning bespoke custom research) and verb (meaning capable of changing rapidly). Learn more our this unique approach to market research today.
Read MoreSeptember 30, 2021
Take a look at two of the most common UX design techniques — user journey vs. user flow — to see how these two tools help companies describe and improve their user experiences.
Read MoreSeptember 23, 2021
Benefits of market research include minimizing risks, maximizing business opportunities and much more! Read about the top benefits in this blog.
Read MoreSeptember 16, 2021
In order for focus groups to yield meaningful data, you have to ensure focus group recruitment is done properly. Here are three considerations to make the recruitment process more fruitful.
Read MoreSeptember 9, 2021
Lifestyle segmentation is a process in which consumers are divided into groups based upon similar lifestyle beliefs and activities, but when do you use this segmentation strategy?
Read MoreAugust 26, 2021
Ethnographic market research is a qualitative research method used to gain insight into consumer behavior. Learn more about its advantages & disadvantages.
Read MoreAugust 19, 2021
Here’s what you need to know about pharmaceutical competitive intelligence, including how it differs from standard market research and how you can be strategic in getting it.
Read MoreAugust 12, 2021
B2B market segmentation is critical in a market where buyers are fewer and more complex with more rigid criteria dictating their purchasing decisions. Check out these common segments.
Read MoreAugust 5, 2021
There are a vast amount of benefits that come from segmenting out your market. Read more about our top three benefits.
Read MoreJuly 29, 2021
Creating an effective product positioning strategy helps give your brand or product a unique selling proposition, which can drive consumer interest and purchase behaviors.
Read MoreJuly 22, 2021
Initiating market research for nonprofits is particularly critical since most charitable endeavors have limited budgets that can be maximized if only they know how to reach (and retain!) donors.
Read MoreJuly 8, 2021
Savvy companies don’t just use social media to publicize what they want consumers to hear, they use it in social media market research to listen, request feedback and serve them.
Read MoreJuly 1, 2021
When properly conducted, a brand assessment provides valuable data that highlights a business’s strengths and weaknesses; identifies possible problems for the future; and provides insight into the comprehensive health of the company.
Read MoreJune 24, 2021
During (and following) a pandemic, retailers not only need reliable information, they need reliable information quickly. That's where retailer market research comes into play.
Read MoreJune 17, 2021
Here’s how to create a consumer path to purchase capable of rendering positive results in today’s modern world.
Read MoreJune 10, 2021
Explore three market trends we are currently seeing and see how you can incorporate these in your research strategies.
Read MoreJune 3, 2021
In the absence of custom market research, however, there are resources that you can use that provide meaningful — even if general — feedback. Syndicated market research is one example.
Read MoreMay 27, 2021
We'll explore concept testing and look at various examples so that you can better understand how talking to consumers ahead of a new product launch can inform and sometimes even insure greater business success.
Read MoreMay 20, 2021
Competition is a fact of life in the business world. It's usually a good thing, motivating companies to identify and meet the needs of consumers in creative ways that hopefully result in better products and better manufacturing processes. In a perfect world, competition can save companies - as well as consumers - time, effort and money.
Read MoreMay 13, 2021
Retail pharmacies will have to take heed, reworking their business practices to meet the needs of the post-COVID consumer, a consumer now used to, as well as controlled by, a different type of buying behavior. Take a look at our retail pharmacy industry analysis and see some of the likely post-COVID realities for retail pharmacies.
Read MoreApril 29, 2021
Pricing research is so critical and should be the first step every business takes if it wants to build better business practices, increase consumer demand and, ultimately, turn a profit.
Read MoreApril 22, 2021
Here are five ways market research surveys, in particular, reduce risk and support profitable business outcomes for any type of company.
Read MoreApril 15, 2021
Quantitative market research necessitates thoughtful planning and careful execution in order to ensure meaningful results. Here’s how to get the most out of it!
Read More
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