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Next StepsSeptember 08, 2023
In today's fast-paced and highly competitive business landscape, understanding consumer behaviors and emerging trends has never been more critical. At Research America Inc., we pride ourselves on being a leading research partner for forward-thinking businesses that embrace cutting-edge AI-integrated market research. In our last blog post we discussed market research for Gen Z.
Read MoreSeptember 07, 2023
Businesses' understanding of their customers is evolving due to predictive analytics. Businesses may forecast patterns and behavior in the future by using data and sophisticated algorithms. Companies can use this information to stay competitive and make better decisions.
Read MoreSeptember 06, 2023
In today's ever-evolving business landscape, staying ahead of the curve is not a choice; it's a necessity. This pursuit of competitive advantage drives companies to embrace benchmarking research methodologies. But what exactly is benchmarking, and why is it more than just a routine? Let's delve into the transformative journey that benchmarking represents and the pivotal role it plays in securing your organization's success.
Read MoreJuly 31, 2023
At Research America Inc., we are dedicated to driving brand growth and our client’s success through cutting-edge market research methodologies. As the influence of Generation Z (Gen Z) grows in the consumer landscape, we recognize the need to effectively engage this unique and diverse demographic. In this blog post, we will explore the importance of focusing on Gen Z for market research and how Research America Inc.
Read MoreJuly 25, 2023
As consumers demand planet-friendly offerings, businesses are heeding the call. Investing in regenerative farming agriculture market research not only aligns with ethical principles but also proves to be a savvy business strategy. Sustainability initiative that have measurable impact will be the currency of a successful business strategy as consumers are reaching a tipping point from which there is not turning back.
Read MoreJuly 10, 2023
Research plays a vital role in organizational growth, providing valuable insights, driving innovation, and ensuring competitiveness. To keep your market research fresh and relevant, consider these strategies:
Read MoreJune 29, 2023
In a fast-paced business landscape, leveraging the expertise and resources of a third-party market research company can provide numerous benefits. From specialized expertise and unbiased perspectives to cost and time efficiency, businesses can gain a competitive advantage by tapping into the services of these external research partners.
Read MoreJune 01, 2023
Market research is vital for understanding customer needs and making informed business decisions. While small businesses can benefit from a DIY approach, larger companies should consider professional market research firms like Research America for accurate results.
Read MoreMay 11, 2023
In today's dynamic marketplace, consumers hold a remarkable degree of power. Armed with the ability to independently research products and services, they make informed purchasing decisions. Rather than relying on sales representatives, they turn to online reviews and seek recommendations from their networks. As a result, it has become imperative for businesses to harness the potential of market research to thrive in this consumer-driven landscape.
Read MoreMay 11, 2023
In today's rapidly changing business environment, it is more important than ever for companies to stay ahead of the curve. One of the most effective ways to do this is by hiring a research company.
Read MoreFebruary 08, 2023
If you're in the life science or pharmaceutical industries, you've likely been a victim of an industry slowing down. Recent research suggests that the current medications are at a point of saturation. There is an opportunity for the business to invest in more effective pharmaceutical development and know the requirements of their customers.
Read MoreSeptember 14, 2022
A central location test (CLT) is frequently executed for quantitative marketing research objectives. Contrasting to a home-use test where testing takes place In the contributors' homes, CLTs occur in a controlled environment. CLTs, frequently referred to as hall tests, have several pros and the ability to interact physically with the contributors.
Read MoreSeptember 01, 2022
A focus group is a small meeting of people in an interactive setting. Normally a room or an online video conference, where they talk over a specific subject under the direction of a trained moderator. It takes place in a neutral location–in comparison to a company's own offices. For example—so customers can feel comfortable saying what they figure out about the products or services discussed. Online focus groups eliminate the requirement for a physical location. Like in the flesh groups, online groups cover 6-10 contributors who share their opinions. Many researchers prefer online focus groups for comfort and worthwhileness.
Read MoreAugust 26, 2022
Customer experience constitutes the aggregate of a customer’s interactions with your company. This will identify how they think about your business. Establishing positive customer experiences is fundamental to building good customer relationships.
Read MoreJuly 28, 2022
Hiring a market research company can be beneficial for any business because it enables you to identify areas where your company may have room for improvement and take steps towards success. Here are the basic grounds for hiring a professional marketing research company:
Read MoreMay 24, 2022
Business market research is a broad discipline with many different kinds of goals and objectives, the first and foremost of which is to inform better business decisions. While there are possibly a limitless number of specialized business market research services, at Research America, we have divided them into nine categories!
Read MoreApril 11, 2022
Markets fluctuate. They ebb and flow according to supply and demand issues, public policy, technological and environmental concerns and even patterns of disease (“hello, COVID-19!”). Some markets experience rapid change; but others, such as the U.S. healthcare industry, are slower to transform, with both social and governmental constraints combining to create a system that is resistant to expeditious shifts in focus or outcomes. But this doesn’t mean quality market research is any less important within the medical field.
Read MoreApril 4, 2022
Building a buyer journey map enables companies to develop intimate knowledge and understanding of consumer needs and allows them to strengthen their marketing strategies and increase their sales.
Read MoreMarch 21, 2022
Like a larger scale market research project, message testing offers insurance against failure, helping businesses determine the type of messages that will engage the greatest number of people before they actually spend a lot of time, money, or effort distributing them.
Read MoreMarch 14, 2022
In the world of market research, in particular, technology offers the opportunity for faster, more efficient feedback, making it easier for everyone to get what they need when they need it. Take a look at five ways you can use market research technology to improve your company’s bottom line.
Read MoreDecember 30, 2021
Incidence rate refers to the number of people who are presented with a study and actually qualify to participate in it. Learn more about incidence rate and why it is so important to project feasibility.
Read MoreDecember 23, 2021
The online bulletin board has become a helpful qualitative research tool that often makes market research cheaper and easier to undertake. Learn all about it here.
Read MoreDecember 16, 2021
Take a look at three circumstances when conducting custom market research should become a priority.
Read MoreDecember 9, 2021
The key to much of today’s business is international market segmentation as it allows business to cater to a larger & more diverse audience of consumers.
Read MoreNovember 30, 2021
Take a look at five questions that patient market research helps us answer for the companies we serve here at Research America.
Read MoreNovember 18, 2021
It's doesn't take a crystal ball to see into the future! Check out these 3 technology market research trends that we predict you'll see in the years to come.
Read MoreNovember 11, 2021
Take a look at three of the biggest healthcare marketing challenges and learn how to start fixing them.
Read MoreNovember 4, 2021
When undergoing product evaluation, market research can help you determine whether people need your products and whether you'll be able to make a profit selling it.
Read MoreOctober 28, 2021
Consumer attitudes can differ for endless reasons, which makes it difficult to nail down what people want and why. Here's how to gauge those attitudes with market research.
Read MoreOctober 21, 2021
Take a look at some of the concept testing questions you need to be asking consumers before you sign off on any new product reveal.
Read MoreOctober 14, 2021
Sensory research has become a critical part of product development and testing. Here’s what you need to know.
Read MoreOctober 7, 2021
Agile market research is both noun (meaning bespoke custom research) and verb (meaning capable of changing rapidly). Learn more our this unique approach to market research today.
Read MoreSeptember 30, 2021
Take a look at two of the most common UX design techniques — user journey vs. user flow — to see how these two tools help companies describe and improve their user experiences.
Read MoreSeptember 23, 2021
Benefits of market research include minimizing risks, maximizing business opportunities and much more! Read about the top benefits in this blog.
Read MoreSeptember 16, 2021
In order for focus groups to yield meaningful data, you have to ensure focus group recruitment is done properly. Here are three considerations to make the recruitment process more fruitful.
Read MoreSeptember 9, 2021
Lifestyle segmentation is a process in which consumers are divided into groups based upon similar lifestyle beliefs and activities, but when do you use this segmentation strategy?
Read MoreAugust 26, 2021
Ethnographic market research is a qualitative research method used to gain insight into consumer behavior. Learn more about its advantages & disadvantages.
Read MoreAugust 19, 2021
Here’s what you need to know about pharmaceutical competitive intelligence, including how it differs from standard market research and how you can be strategic in getting it.
Read MoreAugust 12, 2021
B2B market segmentation is critical in a market where buyers are fewer and more complex with more rigid criteria dictating their purchasing decisions. Check out these common segments.
Read MoreAugust 5, 2021
There are a vast amount of benefits that come from segmenting out your market. Read more about our top three benefits.
Read MoreJuly 29, 2021
Creating an effective product positioning strategy helps give your brand or product a unique selling proposition, which can drive consumer interest and purchase behaviors.
Read MoreJuly 22, 2021
Initiating market research for nonprofits is particularly critical since most charitable endeavors have limited budgets that can be maximized if only they know how to reach (and retain!) donors.
Read MoreJuly 8, 2021
Savvy companies don’t just use social media to publicize what they want consumers to hear, they use it in social media market research to listen, request feedback and serve them.
Read MoreJuly 1, 2021
When properly conducted, a brand assessment provides valuable data that highlights a business’s strengths and weaknesses; identifies possible problems for the future; and provides insight into the comprehensive health of the company.
Read MoreJune 24, 2021
During (and following) a pandemic, retailers not only need reliable information, they need reliable information quickly. That's where retailer market research comes into play.
Read MoreJune 17, 2021
Here’s how to create a consumer path to purchase capable of rendering positive results in today’s modern world.
Read MoreJune 10, 2021
Explore three market trends we are currently seeing and see how you can incorporate these in your research strategies.
Read MoreJune 3, 2021
In the absence of custom market research, however, there are resources that you can use that provide meaningful — even if general — feedback. Syndicated market research is one example.
Read MoreMay 27, 2021
We'll explore concept testing and look at various examples so that you can better understand how talking to consumers ahead of a new product launch can inform and sometimes even insure greater business success.
Read MoreMay 20, 2021
Competition is a fact of life in the business world. It's usually a good thing, motivating companies to identify and meet the needs of consumers in creative ways that hopefully result in better products and better manufacturing processes. In a perfect world, competition can save companies - as well as consumers - time, effort and money.
Read MoreMay 13, 2021
Retail pharmacies will have to take heed, reworking their business practices to meet the needs of the post-COVID consumer, a consumer now used to, as well as controlled by, a different type of buying behavior. Take a look at our retail pharmacy industry analysis and see some of the likely post-COVID realities for retail pharmacies.
Read MoreApril 29, 2021
Pricing research is so critical and should be the first step every business takes if it wants to build better business practices, increase consumer demand and, ultimately, turn a profit.
Read MoreApril 22, 2021
Here are five ways market research surveys, in particular, reduce risk and support profitable business outcomes for any type of company.
Read MoreApril 15, 2021
Quantitative market research necessitates thoughtful planning and careful execution in order to ensure meaningful results. Here’s how to get the most out of it!
Read MoreApril 1, 2021
To maximize their chances for success with any physician market research project, businesses must strategically devise a recruitment plan that attracts input from just the right doctors with just the right types of background and knowledge. Here are four common obstacles that many encounter along the way, as well as suggestions for tackling them.
Read MoreMarch 25, 2021
Marketing insights are far more than simple facts and figures. They represent a unique and inspired understanding of a subject, which allows for perceptive forecasting and the manifestation of change. In short, data doesn’t produce insights; people do. Take a look at three ways your business can begin leveraging marketing insights.
Read MoreMarch 18, 2021
While not exactly a crystal ball, consumer market research can act like one, helping companies and organizations better assess and predict market conditions so that profitable business decisions can be made. Take a look at three reasons consumer market research is more important than ever in 2021.
Read MoreMarch 11, 2021
For retailers, in particular, assessing strengths and weaknesses against possible market opportunities and threats enables them to develop realistic marketing strategies that resonate with consumers and hopefully lead to market growth.
Read MoreMarch 4, 2021
We are seeing new opportunities in hispanic market research because of ever-changing and growing demographics.
Read MoreFebruary 25, 2021
Want to understand B2B Market Research? Take five minutes and read our guide to get up to speed.
Read MoreFebruary 21, 2021
Understanding the behavior of consumers and formulating effective business strategies becomes crucial through market research. However, most business companies may not know how advanced market research techniques can uncover deeper insights compared to the more traditional methods on their own. Our research proves that combining different approaches reveals more comprehensive and reliable data.
Read MoreFebruary 20, 2021
Research is important for understanding consumer behavior and making informed business decisions. Two prime types of research are qualitative and quantitative. Each offers unique insights, but when combined, they provide a complete understanding of your market and customers. In this article, we will explain the benefits of integrating these research methods and how to apply them effectively.
Read MoreFebruary 19, 2021
Understanding customer feedback is necessary for the success of businesses. Gathering insights directly from customers helps you improve products, services, and overall customer experience. Online platforms offer a variety of methods for successfully and efficiently gathering this important feedback. This article will delve into effective ways to gather customer feedback online and how these methods can be leveraged for better business outcomes.
Read MoreFebruary 26, 2021
Understand who today's consumers are; this is one of the crucial aspects of any successful business strategy. Our research shows that consumers today are more informed, connected, and selective than ever before. They are not information-blank slates anymore. Information is at their fingertips, and they can compare products, check reviews, and decide what to buy and what not to buy. Therefore, businesses must probe deep into what their consumers require and want.
Read MoreFebruary 28, 2021
Understanding the behavior of the consumer is necessary when formulating any strategy for a business. Both traditional and contemporary tools of data collection such as surveys and focus groups have been reliable tools for quite some time. Our research also shows that it is possible to gain more profound insights regarding consumer behavior and sentiment by using novel approaches.
Read MoreFebruary 23, 2021
It is quite complex to develop a product that actually meets the needs of the customer. This can be simplified through a consumer feed that is based on real time. When the customers are using your product, listening to what they have to say helps you make quick improvements. This approach makes sure the product develops quickly and that it matches the needs of the customers.
Read MoreFebruary 17, 2021
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Consumers are always changing how they think and act. This is important for businesses to know in order to stay ahead. It is by monitoring the development of new consumer trends that businesses will know what to focus on and how to meet customer needs.
Read MoreFebruary 22, 2021
Understanding your customers is the soul of marketing. Among the ways to gain an appropriate understanding of what the customer wants include deep dive consumer analyses. These will seek to obtain some level of insight that will not be possible with straightforward surveys. Outfitted with such insights, businesses adjust their strategy so as to better serve the needs of the customers.
Read MoreFebruary 16, 2021
Virtual reality is the new face of qualitative market research. It allows a company to venture into unknown territories, understanding consumer behavior in ways that never existed before. Under VR, firms create immersive environments that give new dimensions to customer preferences and actions.
Read MoreFebruary 13, 2021
Political polls play a very important role in the landscape and public opinion of elections. Voters' intentions, preferences, and behaviors are ascertained through polls, and that gives one a snapshot of the political climate. Information gathered is invaluable for contenders, parties, and analysts seeking to comprehend and modify voter behavior. Nonetheless, comprehension of the dynamics and implications of political polling go far beyond this; it is important to know more about its elements.
Read Moreoct 14, 2021
Currently, businesses collect huge amounts of data every day, quite substantial. This leads to high data overload; that is to say, more valuable information gets lost in the sea of numbers. Our research reveals that this can be turned into a benefit provided one has the right tools and strategies.
Read Moreoct 13, 2021
Brand loyalty is an overall goal for any business. However, more importantly, it's much more than that: great products or services alone cannot guarantee brand loyalty. It is such understanding of what really drives customers to loyalty. Our research has shown that innovative methods of market research can provide deep insights into customer behavior.
Read Moreoct 12, 2021
Many companies gather so much information, but what's gathered doesn't contain meaningful insights. What they lack is an understanding of the differences between the benefits a particular research method provides. Our research has found that traditional approaches, such as qualitative and quantitative research, yield profoundly insightful approaches about customers. Each method allows for the strategy development that really resonates with audiences.
Read Moreoct 11, 2021
Understanding your customers is very important to business success. However, many businesses rely heavily on the data from AI. Whereby AI may give them fast answers but misses some of the deep insights that old school market research reveals. Our research shows that methods such as qualitative and quantitative research give a clearer picture of how the customer behaves.
Read Moreoct 11, 2021
Demographic research helps in understanding different groups of people. This research deals with the age, gender, income, and education level, among other things. It helps businesses, governments, and organizations make better decisions. The way we do demographic research is changing.
Read MoreAug 19, 2021
Market research is what helps businesses understand what consumers want and how they behave. Knowing these things helps businesses make better decisions about their products and services. Every year, new trends and technologies change how market research is done, and 2024 is no different.
Read MoreAug 18, 2021
Boosting your brand is like planting a tree. It requires the right tools and knowledge to make it tall and strong. Among the most powerful tools that you have is quantitative research. This kind of research helps you gather numerical data that will allow you to understand your customers better and make informed decisions.
Read MoreAug 17, 2021
As if a successful business strategy only develops when you know exactly who your customers are. That's what consumer insights are supposed to do. Consumer insight constitutes those pieces of information saying to you what your customer thinks, feels, or does. They explain things as to why they may do something.
Read MoreAug 16, 2021
Getting new clients might be difficult. Knowing what your clients need and want is important because there are numerous brands vying for their attention. Applying data-driven tactics is one efficient approach to achieve this. In order to make wise decisions that can draw in and retain clients, these tactics rely on gathering and evaluating data.
Read MoreAug 15, 2021
Every business wishes to have that winning marketing strategy. Sometimes, finding the best and easiest way to reach out can be challenging. That means it is sometimes you that need to think or realize some of the unknown best ways. Research determines an effective marketing policy greatly. You get to study your target audience, research the trend, and run ahead of your competitors in business.
Read MoreAug 13, 2021
It has become a significant factor of business success to have sound market research. Through this, businesses make intelligent decisions, especially through consumer behavior and industry trends, thereby keeping ahead in competition. However, doing such market research requires huge chunks of time and other resources, and outsourcing these can save businesses huge chunks of time and effort, while ensuring that the results are good.
Read MoreAug 12, 2021
Understanding how to predict market shifts will give your business that edge in being able to have an insight on such situations. Every aspect, including product demand and customer behavior, may change with shifting markets. This way, you'll be ahead in terms of adjusting to or outdoing the competition with this foresight. Prediction of market shifts is just the process of looking into certain data that has a recurring pattern signifying the shifts ahead.
Read MoreAug 11, 2021
Customer loyalty is what any business's success is founded on. Our research proves that the ability to understand what drives loyalty sets your brand apart. Using in-depth research, companies can find out the emotions, needs, and preferences of their customers. That information helps create strategies that really resonate with consumers.
Read MoreAug 10, 2021
It is thus in the understanding of consumer behavior where most successful products come in, and it will design more successful products because now they know what their customers actually want and need. Insights into consumer behavior as reported by our research inform and help you have better judgment about customer preferences.
Read MoreAug 9, 2021
Every business battles for consumer attention. As such, it is pretty hard to determine where one stands out from the crowd, especially with thousands of products and messages clamoring for their attention. Thus, in our research, gaining insight into consumer behavior will enable you to understand what holds or grips consumer interest to develop your strategy to keep your audience.
Read MoreAug 8, 2021
The term "big data" is thrown around a lot, but what does it mean for marketers? To many, this concept may be confusing. Our research shows that understanding big data is essential to making smart marketing decisions. Big data includes a large amount of information collected from various sources, which provides valuable insights into customer behavior.
Read MoreAug 7, 2021
Big Data is transforming the way companies understand their customers. These are large amounts of data that can be analyzed to discover patterns, trends and associations. Big Data doesn't just provide numbers; it helps to understand the story behind these numbers. With the right tools, you can turn raw data into valuable insights. This information can guide marketing efforts, improve customer service and drive sales.
Read MoreAug 6, 2021
Turning numbers into stories makes market research more effective. Storytelling brings data to life, making it easier for everyone to understand. When you translate raw data into a story, you create a personal connection with your audience.
Read MoreAug 5, 2021
Customer journey mapping allows businesses to understand how their customers interact with their brand. It shows the steps taken by a customer, from discovering a product to buying. This map is essential because it highlights areas for improvement to improve the customer experience.
Read MoreAug 4, 2021
Brand loyalty is essential to any business. Loyal customers not only return for repeat purchases, but also recommend your brand to others. This word-of-mouth promotion helps attract new customers without additional marketing costs. Strong brand loyalty provides the foundation for long-term success.
Read MoreAug 3, 2021
Understanding your market is essential for growing your business. Market research provides valuable information that can help you make smarter decisions. But how can we harness the hidden potential of market research? By digging deeper and applying insider tips, you can gain a competitive advantage.
Read MoreAug 2, 2021
Uncover consumer preferences using qualitative, quantitative, and hybrid research methods. Learn how to gain deeper insights with these proven tools.
Read MoreAug 1, 2021
Learn how qualitative analysis shapes product strategies. Discover the benefits, methods, and steps to integrate qualitative insights effectively.
Read Moresep 1, 2021
Are you missing important consumer trends? Understanding these hidden trends can make a big difference in how you communicate with your customers. By using robust and reliable research methods, companies can uncover insights that AI may miss.
Read Moresep 2, 2021
Market research has always helped companies understand their customers and make informed decisions. Traditional methods, such as surveys and focus groups, provide reliable and accurate data.
Read MoreFebruary 18, 2021
Creating a successful product strategy can be likened to solving a puzzle. You have to put the right pieces together to see the whole picture. Qualitative analysis is one of the essential elements of this puzzle. This type of research helps you understand why people think and act the way they do about your products.
Read MoreFebruary 11, 2021
Check out these three surprising marketing insights examples from some of the most well-known businesses in the world.
Read MoreFebruary 4, 2021
Tourism market research offers insights that enable tourism companies to better anticipate when travelers will get back on the roads and into the skies.
Read MoreFebruary 2, 2021
Deliberate and regular retail analysis provides reliable insights for a winning marketing mix. Here are three of the latest retail trends we see shaping the current and future retail markets.
Read MoreJanuary 28, 2021
Online panel research is opening new doors to businesses looking to gain market insights. Find out which 3 industries absolutely must be using online market research panels for their survival and success.
Read MoreJanuary 27, 2021
Research is a powerful tool for businesses in decision-making. However, the best and most complete insights can only be achieved without relying on only one type of research. Such research would be called mixed-method research. Mixed-method research is a kind of research that combines both qualitative and quantitative methods to provide a whole picture.
Read MoreJanuary 26, 2021
Your brand is one of your company's more valuable assets, so it's imperative that you gather valuable insights needed to track, maintain, measure, and grow your brand. Read on to learn how to be strategic when planning brand tracking studies.
Read MoreJanuary 27, 2021
Discover how market research can improve customer experience. Learn about qualitative, quantitative, and hybrid methods for reliable insights.
Read MoreJanuary 28, 2021
Real-time data is a game-changer when it comes to marketing strategies. It allows companies to see what’s happening with their customers right now. Our research shows that having access to this up-to-date information helps companies make faster, smarter decisions. Traditional methods like surveys and focus groups still play a crucial role in gathering reliable data, but they become even more powerful when combined with real-time data.
Read MoreJanuary 21, 2021
It can be difficult to find hidden opportunities in a crowded market. But our research shows that using the right methods can make a big difference. It starts with understanding consumer sentiment and behavior. Knowing your customers’ expectations and feelings helps you find new growth opportunities.
Read MoreJanuary 20, 2021
Understanding consumer behavior is essential for any brand that wants to stay ahead of the curve. Knowing why people buy what they buy helps create better products and marketing strategies. This knowledge is not only useful, but necessary to thrive in an ever-changing market.
Read MoreJanuary 19, 2021
Market research is essential for understanding your customers and shaping your brand strategies. Our research shows that businesses often make mistakes that can lead to inaccurate information and poor decisions. Avoiding these mistakes can help you get reliable and insightful data that truly reflects customer sentiment and behavior.
Read MoreJanuary 19, 2021
Hyperpersonalization involves tailoring your brand’s messages and products to each customer’s unique preferences and needs. Our research shows that this strategy goes beyond basic personalization. It uses detailed data to create highly specific experiences for each customer. This makes them feel valued and understood, which strengthens their connection to your brand.
Read MoreJanuary 18, 2021
Understanding your customers is essential to staying ahead of your competitors. When you know what your customers want and need, you can tailor your products and services to meet their expectations.
Read MoreJanuary 22, 2021
Customer satisfaction research should be the first measure you consider when putting together a market research plan for your company.
Read MoreJanuary 14, 2021
Our latest market research show a cultural shift is currently at play within the healthcare industry. The changing demographics and systems of management are improving patient outcomes.
Read MoreJanuary 12, 2021
A market research proposal is the document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters for an information gathering project. This is how to write a winning proposal that will get your whole team onboard.
Read MoreJanuary 13, 2021
Small businesses often face unique challenges. One of these challenges is collecting accurate and useful market data. This data is essential for making informed decisions and growing the business. Outsourcing market research can be a game changer for these businesses.
Read MoreJanuary 15, 2021
Understanding consumers is essential for every marketer. Knowing what drives people to make decisions allows you to create messages that resonate. Consumer information provides valuable insights into behaviors, preferences, and trends. This knowledge is the backbone of successful marketing strategies.
Read MoreJanuary 16, 2021
Consumer insights are essential for making informed marketing decisions. They provide deep insight into customer thoughts and behaviors, helping you develop effective strategies. Using the right research methods, you can gain a clear understanding of your market and advance your business. So let’s dive into the key areas of consumer insight that can transform your approach to marketing.
Read MoreNovember 5, 2020
Many professionals use secondary market research to bolster their current research efforts. Take a closer look at how secondary market research works, and how your business can leverage existing information to your advantage.
Read MoreOctober 29, 2020
Businesses in the retail sector need to pay particular attention to product cannibalization in order to avoid inhibiting expansion and driving up costs. Here, we'll explain the basics of retail cannibalization analysis and how businesses can use it to protect their interests.
Read MoreOctober 21, 2020
Developing brand loyalty should be a huge part of any business’s long-term strategy but, it can be difficult to measure with precision. Explore these brand loyalty research techniques that companies can use to determine how well they connect with consumers.
Read MoreOctober 15, 2020
While it is important for new companies to engage in market research, it’s crucial to avoid some rookie mistakes that could spoil the entire effort. To that end, here are five big mistakes that can significantly affect market research for startups. Learn them now so you can avoid them down the line.
Read MoreSeptember 22, 2020
Are you one of the nearly 64% of American adults who drink coffee daily (according to the National Coffee Association)? If so, you might enjoy this case study about how Research America employed the Claims Co-Creation Workshop process to help a regional coffee manufacturer expand in the ready-to-drink (RTD) coffee category.
Read MoreSeptember 8, 2020
The process of identifying claims involves many different parties, both internally and externally. Identifying claims for effective advertising requires the collaboration and coordination of Brand Management, R&D, Consumer Insights, Legal, and the Ad Agency or Creatives.
Read MoreAugust 25, 2020
Market research plays an important role in gaining a better understanding of your company, what motivates your target audience and trends in your industry. Did you know it can also be vital to your advertising efforts?
Read MoreAugust 17, 2020
Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if the data collection methods, a multitude of data to sift through, and interpretation and analysis seem daunting, a market research firm can help you make sense of it all.
Read MoreJuly 14, 2020
As a marketer, you may have yet to face having a claim in your advertising and marketing challenged by your competitor or consumer. But those marketers who have experienced the need to produce claims substantiation.
Read MoreJune 23, 2020
A popular video sharing platform wanted to attract more users. Specifically, they needed to understand the user experience obstacles of people over the age of 25 and previous (“churned”) users who had stopped frequenting the platform.
Read MoreJune 9, 2020
To the Research America Community… We see you, we feel you, and we stand beside you. Research America was built on a strong base of core values. One team, relentless curiosity, choose kindness, integrity matters and customer first. robert-porter-blog
Read MoreJune 2, 2020
While it's helpful to get insights to guide the process early, there is something to learn at all UX Design touchpoints. Here is the approach Research America recommends to maximize your UX Research.
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