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4 Reasons Physician Market Research is Difficult (and How to Make It Easier!)

April 1, 2021

marketing insights

To maximize their chances for success with any physician market research project, businesses must strategically devise a recruitment plan that attracts input from just the right doctors with just the right types of background and knowledge. Here are four common obstacles that many encounter along the way, as well as suggestions for tackling them.

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Are You Leveraging Marketing Insights? 3 Ways to Start Today

March 25, 2021

marketing insights

Marketing insights are far more than simple facts and figures. They represent a unique and inspired understanding of a subject, which allows for perceptive forecasting and the manifestation of change. In short, data doesn’t produce insights; people do. Take a look at three ways your business can begin leveraging marketing insights.

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Why Consumer Market Research is More Important Than Ever in 2021

March 18, 2021

consumer market research

While not exactly a crystal ball, consumer market research can act like one, helping companies and organizations better assess and predict market conditions so that profitable business decisions can be made. Take a look at three reasons consumer market research is more important than ever in 2021.

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The Standard SWOT Analysis for Retail and the #1 Thing It’s Missing

March 11, 2021

retail swot analysis

For retailers, in particular, assessing strengths and weaknesses against possible market opportunities and threats enables them to develop realistic marketing strategies that resonate with consumers and hopefully lead to market growth.

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Hispanic Market Research: How It’s Changed in the Past 15 Years

March 4, 2021

hispanic market research

We are seeing new opportunities in hispanic market research because of ever-changing and growing demographics.

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A 5-Minute Guide to Understanding B2B Market Research

February 25, 2021

b2b market research

Want to understand B2B Market Research? Take five minutes and read our guide to get up to speed.

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Virtual Research: A Good Idea or a Bad Experiment?

February 18, 2021

virtual research

Technology is creating new avenues for gaining consumer insights through virtual research. Here are 3 reasons why virtual market research is a gamechanger.

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3 Surprising Marketing Insights Examples

February 11, 2021

marketing insights examples

Check out these three surprising marketing insights examples from some of the most well-known businesses in the world.

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Tourism Market Research: When Will Traveler Confidence Return?

February 4, 2021

travel market research

Tourism market research offers insights that enable tourism companies to better anticipate when travelers will get back on the roads and into the skies.

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Retail Analysis: Which Trends Are Here to Stay?

February 2, 2021

retail analysis trends

Deliberate and regular retail analysis provides reliable insights for a winning marketing mix. Here are three of the latest retail trends we see shaping the current and future retail markets.

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3 Industries Where Online Panel Research Is a Must-Have

January 28, 2021

online panel research is a must-have.

Online panel research is opening new doors to businesses looking to gain market insights. Find out which 3 industries absolutely must be using online market research panels for their survival and success.

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How to Be Strategic When Planning Brand Tracking Studies

January 26, 2021

brand tracking studies

Your brand is one of your company's more valuable assets, so it's imperative that you gather valuable insights needed to track, maintain, measure, and grow your brand. Read on to learn how to be strategic when planning brand tracking studies.

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5 Ways Customer Satisfaction Research Can Drive Your Business Forward

January 22, 2021

customer satisfactopm research cam drive your business forward

Customer satisfaction research should be the first measure you consider when putting together a market research plan for your company.

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The Latest Medical Market Research Shows A Huge Cultural Shift

January 14, 2021

medical market research trends

Our latest market research show a cultural shift is currently at play within the healthcare industry. The changing demographics and systems of management are improving patient outcomes.

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How to Write a Winning Market Research Proposal

January 12, 2021

writting a market research proposal

A market research proposal is the document a company uses to map out its future. It unites company stakeholders in joint discovery of information so that everyone knows who and what really matters for an information gathering project. This is how to write a winning proposal that will get your whole team onboard.

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11 Secondary Market Research Opportunities

November 5, 2020

using-secondary-market-research

Many professionals use secondary market research to bolster their current research efforts. Take a closer look at how secondary market research works, and how your business can leverage existing information to your advantage.

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Retail Cannibalization Analysis: Your Company Can't Grow Without It

October 29, 2020

retail-cannibalization-analysis

Businesses in the retail sector need to pay particular attention to product cannibalization in order to avoid inhibiting expansion and driving up costs. Here, we'll explain the basics of retail cannibalization analysis and how businesses can use it to protect their interests.

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The Best of Brand Loyalty Research: Are You Friends With Consumers

October 21, 2020

conducting brand loyalty research

Developing brand loyalty should be a huge part of any business’s long-term strategy but, it can be difficult to measure with precision. Explore these brand loyalty research techniques that companies can use to determine how well they connect with consumers.

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Market Research for Startups: 5 Rookie Mistakes

October 15, 2020

Conducting Market Research at a Startups

While it is important for new companies to engage in market research, it’s crucial to avoid some rookie mistakes that could spoil the entire effort. To that end, here are five big mistakes that can significantly affect market research for startups. Learn them now so you can avoid them down the line.

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Regional Coffee Manufacturer Wins with Product Superiority Claim

September 22, 2020

Regional Coffee Manufacturer Wins with Product Superiority Claim

Are you one of the nearly 64% of American adults who drink coffee daily (according to the National Coffee Association)? If so, you might enjoy this case study about how Research America employed the Claims Co-Creation Workshop process to help a regional coffee manufacturer expand in the ready-to-drink (RTD) coffee category.

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8 Steps to Bullet Proof Ad Claims: The Ad Claims Co-Creation Process

September 8, 2020

8 Steps to Bullet Proof Ad Claims:
			    The Ad Claims Co-Creation Process

The process of identifying claims involves many different parties, both internally and externally. Identifying claims for effective advertising requires the collaboration and coordination of Brand Management, R&D, Consumer Insights, Legal, and the Ad Agency or Creatives.

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3 Ways Market Research Can Bolster Your Marketing Creative

August 25, 2020

5 Reasons You Should Hire a Market Research Firm

Market research plays an important role in gaining a better understanding of your company, what motivates your target audience and trends in your industry. Did you know it can also be vital to your advertising efforts?

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5 Reasons You Should Hire a Market Research Firm

August 17, 2020

5 Reasons You Should Hire a Market Research Firm

Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if the data collection methods, a multitude of data to sift through, and interpretation and analysis seem daunting, a market research firm can help you make sense of it all.

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Substantiation Basics

July 14, 2020

UX Research in Action – Market Research Case Studies

As a marketer, you may have yet to face having a claim in your advertising and marketing challenged by your competitor or consumer. But those marketers who have experienced the need to produce claims substantiation.

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UX Research in Action – Some of Research America's Case Studies

June 23, 2020

UX Research in Action – Market Research Case Studies

A popular video sharing platform wanted to attract more users. Specifically, they needed to understand the user experience obstacles of people over the age of 25 and previous (“churned”) users who had stopped frequenting the platform.

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An Open Letter to our Employees and Customers

June 9, 2020

Gain Better UX Insights Using these 4 Touchpoints

To the Research America Community… We see you, we feel you, and we stand beside you. Research America was built on a strong base of core values. One team, relentless curiosity, choose kindness, integrity matters and customer first. robert-porter-blog

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Gain Better UX Insights Using these 4 Touchpoints

June 2, 2020

Gain Better UX Insights Using these 4 Touchpoints

While it's helpful to get insights to guide the process early, there is something to learn at all UX Design touchpoints. Here is the approach Research America recommends to maximize your UX Research.

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