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When to use a focus group in your Market Research?

A focus group is a small meeting of people in an interactive setting. Normally a room or an online video conference, where they talk over a specific subject under the direction of a trained moderator. It takes place in a neutral location–in comparison to a company's own offices. For example—so customers can feel comfortable saying what they figure out about the products or services discussed. Online focus groups eliminate the requirement for a physical location. Like in the flesh groups, online groups cover 6-10 contributors who share their opinions. Many researchers prefer online focus groups for comfort and worthwhileness.

A survey is a public opinion poll that is sent or presented to a large number of people. Whose responses represent the point of view and panoramas of an even larger group.

Surveys tend to be categorized as quantitative research, which provides beyond doubt answers in the form of organized data: Statistics, trends etc. But surveys are substantial in that they can also cover qualitative questions.

Now you can acknowledge the definition of focus group and a survey; you may compare both. See the advantages and disadvantages each research approach has about your specific needs.

The first proposal is to write down the questions whose answers you're trying to find out.

As a rule of thumb, if you wish to have a chat with your clients that will assist provide direction, go after a focus group. Whether you have clear-cut questions and need to reach a large group or multiple groups of clients. A survey may best outfit your demands.

The combination of the two methodologies can also provide colossal perception since they can be used for goals like A/B testing or product development research. Cooperatively, the focus group can deliver inspiration while, on the other hand, the survey may offer authentic validation.

Now focus on the advantages and disadvantages of both focus groups and surveys. So that you can feel positive you're making an open-eyed choice.

Now you recognize which research method will outfit your objectives better. Luckily, there are some resemblances in work involved when time comes to get ready to achieve them.

Focus groups and surveys can assist marketers, product managers, and designers apply this method. Which is part of the emerging discipline of easy-to-use design.

If you require a focus group to meet your specific needs, contact Research America. For further details contact us

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