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Pharmaceutical Market Research

Closely tied to the healthcare industry, the pharmaceutical industry is also facing challenges, including pressure on drug pricing, regulation, changing healthcare models, and the growth of global drug manufacturing and sales. By 2024 the global pharmaceutical market is anticipated to grow to over US $1.3 trillion, with a CAGR of nearly 7%, and $500 billion in the U.S. alone.

Navigating growth in such a turbulent environment requires well-executed, timely and high-quality insights delivered through pharmaceutical industry market research. Research America regularly provides these insights to companies throughout the pharma industry, building a solid reputation for helping pharma companies succeed and grow.

Research America has extensive experience and expertise in pharmaceutical market research, including:

  • Brand and value proposition development
  • New product launch strategies
  • Customer service measurement programs
  • Marketing program evaluation
  • Promotional programs effectiveness
  • Ad and messaging testing for key market segments

For more information about our pharmaceutical market research and how we can help you, please Contact Us.