Pharmaceutical Market Research

Closely tied to the healthcare industry, the pharmaceutical industry is also facing challenges, including pressure on drug pricing, regulation, changing healthcare models, and the growth of global drug manufacturing and sales. By 2024 the global pharmaceutical market is anticipated to grow to over US $1.3 trillion, with a CAGR of nearly 7%, and $500 billion in the U.S. alone.

Navigating growth in such a turbulent environment requires well-executed, timely, and high-quality insights delivered through pharmaceutical industry market research. Research America regularly provides these insights to companies throughout the pharma industry, building a solid reputation for helping pharmaceutical companies succeed and grow.

We combine measurable psychology and anthropology-based research with our knowledgeable staff to provide actionable and targeted results.

Our areas of expertise include:

• Disease areas such as Auto-Immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, and Ophthalmology
• Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, and Surgical Devices

Research America has extensive experience in pharmaceutical market research, including:

• Customized segmentation to better understand and reach target audiences
• Brand and value proposition development
• New product launch strategies
• Customer service measurement programs
• Marketing program evaluation
• Promotional programs effectiveness
• Ad testing and messaging testing for key market segments
• Creative Concept Testing
• HCP Messaging Strategy
• Physician ATUs
• HCP Segmentation
• Market Landscape Segmentation
• Pricing Studies

Payer perspective - concentrated buyer landscape

Acute Care Products - Determining likely P&T Stakeholder review and adoption strategies, level of socialist and patient type utilization/restriction among:

• Key Specialists/Unit Chi
• Consultant Pharmacists
• System Pharmacy Directors
• Post-acute transition/coverage

Retail/LTC Products - Determining likely Commercial and Medicare review, adoption and reimbursement stance including mechanisms for control among:

• MCO and PBM Pharmacy Directors
• IDN Pharmacy Directors
• Target Prescribers

Specialty Pharmacy Products -Determining likely Commercial and Medicare review, adoption, patient qualification and experience among:

• System Medical Directors
• Pharmacy Directors
• Target Prescribers/Buyers
• Patient Experience Mgt.
• Specialty Pharmacy
• Support Programs

Payer Perspective- Focus

Business and clinical decisions among ‘concentrated buyers’. These would include numerous segments, with a specialty in health plans and PBMs. Other projects are divided among hospitals and their GPOs, Long Term Care and their GPOs, and Specialty Pharmacies.

Our qualitative and quantitative research with payers tackle the critical issues from their perspective. These insights can inform product strategy, positioning, and effective value messaging.

Payer Research projects:

• Adult flu with MCOs and retail pharmacies
• First quadrivalent meningococcal vaccine - pricing research
• Assessment of environment for the U.S. IUD marketplace
• Metastatic melanoma - present payer
• access and reimbursement
• environment
• Formulary access and reimbursement of treatment for tardive dyskinesia

Insights to Guide Reimbursement Strategy:

Develop and implement the right strategies and tactics to gain market access. Payer and pricing research to help develop effective strategies, such as:

• Identifying reimbursement issues to address in value arguments
• Understanding payer perspectives and value drivers
• Evaluating the treatment attributes that influence pricing, reimbursement, and access decisions

Message Testing

Understand which clinical and economic value messages will resonate with different types of decision makers. Help you refine messages and identify potential evidence gaps.

Payer Value Proposition

Identify key product elements and tie them together to tell the most compelling story to payers

Our Pharma Clients:

Additional services provided by our Segmedica® division include:

Anthropology-Based Research

All forms of anthropological research, including in-home, in-office, or in-hospital are conducted by our health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:

• HealthVoice®
• SocialInsight™
• SelfInspire®
• Ethnography

RxConnex™ – a Powerful New Pharmacy Data Tool

A source for obtaining complete pharmacy records for study respondents. We have exclusive access to pharmacy records covering 85% of the US population. The service requires patient agreement and is HIPAA compliant. You will not receive any PHI as part of the process.

Why consider this service:

• Our pilot studies confirm that, in many cases, the difference between patient-reported medical conditions, products taken, and levels of compliance and the facts are very large indeed. Particularly for studies involving complex and co-morbid conditions, RxConnex is an essential validation step.
• We provide data and metrics including medication possession ratio (MPR) and proportion of days covered (PDC) as well as persistence data
• EMR data has been shown to be unreliable in terms of prescribed medicines and those actually taken by the patient.
• EMR data is very costly to obtain. The cost of RxConnex data is low and will add very little to the cost of your project.
• For smaller, qualitative studies, making sure you have the right patient respondents.
• Tracking patients’ behaviors over time.
• Adherence and/or compliance studies where patient-level data is critical to understanding patient behavior.
• Show patterns in compliance or persistence over a period of time.
• Follow specific patients and track their adherence and persistence.
• HEOR data validation and insights in outcomes studies.

Valuable in:

• Patient flow
• Patient journey
• Buying process
• Patient segmentation
• Research for adherence programs and support programs

JourneySmart™

When you need to walk in your customers’ shoes, see the world through their eyes, experience their life as if it was your own, and to viscerally understand their unmet needs, you need a research firm that can explain how their minds are working and then how you can effectively influence their behaviors. Research America has a wide range of research methodologies and has specialized experts on staff with a very diverse toolbox.

Key Advantages:

• Superb patient journeys and customer experience reports
• Specialized research for journeys in the digital space
• HEOR for the economic and outcome journey and/or clinical trial experience
• For rare and ultra-rare diseases, our in-house recruitment unit can find and engage your targets

Benefits:

• Deeper, more meaningful, and more actionable results
• Can be built around your customer or patient segmentation, one of our PersonaSmart personality-based psychological models, or both
• Assurance of a project completed to the highest standard, on time, and on budget
• Rare and ultra-rare diseases and specialties

PersonaSmart™ Provides actionable results using a unique global profiling tool.

PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthcare, healthy eating at home and out in the world, nutrition, personal care and beauty, pet care – in fact, in any activity to do with health and wellness.

We have developed personality-based models which are strongly predictive to decision-making processes and behaviors in the following categories:

• Customer Health and Wellness
• Food, Beverage, and Nutrition
• Health Networks and Services
• Pharmaceuticals and Devices

Simple and effective, PersonaSmart™ provides actionable results using a unique global profiling tool. Contact us to learn more!

TripleSmart™

TripleSmart™ is a whole new way of looking at market segmentation embracing three distinct methodologies in one study.

The advantages for you are:

• Superior customer insights and actionability
• Removes risk of project failure
• Uses a globally validated personality tool
• Can result in significant cost and time savings
• Ideal for rare and ultra-rare populations and markets
• Works consistently across all medical, healthcare, nutrition, provider, plans, health and wellness, and beauty markets

For more information about our pharmaceutical market research and how we can help you, please Contact Us

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