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To scale your business proficiently and successfully, the focus should not be on broad group of potential customers, but rather on a select subset of customers who are most similar to your top existing customers. The key to doing this is through consumer segmentation.
Consumer segmentation, also known as shopper segmentation or market segmentation, is the process of dividing potential customers into separate groups based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria. You can leverage these segments to target products, sales, and marketing strategies. The benefits of having stronger marketing messages include more targeted digital advertising and more effective marketing strategies with better response rates and lower acquisition costs.
Our proprietary segmentation model, Market Landscape Segmentation™, combines survey data with big data, including customer profiles and other behavior-based sources to provide findable segments. Contact us today to get started!