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Market Landscaping & Benchmarking

Understanding the market structure and market landscape helps organizations develop marketing plans and indorse successful marketing strategies. At Research America we have various landscape research methodologies, including a Market Landscape Segmentation™ tool, that combines survey data with big data, including customer profiles and other behavior-based sources to provide findable segments. Our team of industry experts can help you find the Competitive Intelligence you need to make smart and strategic decisions. In several key industries, Research America can offer regional, comparative results to clients who want to go beyond basic understanding the attitudes and opinions of existing customers , and gain insight into the wider market.

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