Newtown Square • Philadelphia • Detroit • Cincinnati • Sacramento • Rochester • Lehighton • Willow Grove • Totowa • Orlando • Buffalo
Research America’s proprietary segmentation model combines survey data with big data, including
customer profiles and other behavior-based sources to provide findable segments.
Finding complex segment solutions utilizing traditional methods combined with Big Data
Demographic and transaction-based data segmentation studies often fail to identify distinct consumer needs and
motivations. Findings from traditional segmentation studies also make it difficult to personify consumers, develop
breakthrough products, and deliver precise messaging.