Consumer Insights

“We begin with an idea, and then it becomes something else."

Providing Impactful Consumer Insights

Listening, questioning, boiling it down, prioritizing, testing, validating, extrapolating, observing, synthesizing, interpreting... it’s what we do every day. Focused, reliable, and actionable information to make smart and profitable business decisions – is what you get when you work with Research America – an experienced consumer insights company.

For over 35 years, clients from every industry sector have come to us with their growth vision and questions about how to get there:

• What new markets can we expand into?
• Which consumer trends should we be paying attention to now?
• Who is my target customer?
• How do I get more out of our current customers?
• How can we increase our market share?

Our Work Across the New Product Development Pipeline

• Our CLT & Focus Group Facilities

• Innovation & Development

• Ad Tracking & Brand Messaging

• Market Landscaping/Benchmark

• Presentation & Reporting

• Health & Sustainability

• Strategic Consulting

• Qualitative Marketing Research

• Quantitative Data Collection

Next Steps