Hi-Tech & Ecommerce Market Research

Hi-tech and ecommerce market research is the study of end-users, competitors, and market conditions that technology and ecommerce companies use to guide product development, pricing, and go-to-market decisions.

With the constant change in technology markets, there are just as many opportunities as there are threats to your business. That is why you need Research America, a responsive market research company that will help you stay ahead of your competition.

Case Study: Turning User Feedback into New Revenue Channels

A global provider of integrated technology products and services wanted to understand how their services were perceived by end-users to further focus new product development initiatives, thereby exposing new revenue channels.

Through the In Touch Now™ program, benchmark measurements were established in several key product and service areas for future tracking. Equipped with this ongoing direct feedback from users, the company has been able to target new markets, enhance products for current clients, and increase sales opportunities through direct testimonials thanks to their technology market research initiatives.

Focused Growth

Identify those dynamics that influence the decision process
Focus new customer segments to target your sales opportunities
Measure how you stack up against competitive offerings
Learn if you are competitively priced
Establish a Customer Feedback Program for tracking & improvement
Test new products and services desired by the market
Validate your marketing message and pricing structure
Energize sales and presentation opportunities
Identify up-sell/cross-sell opportunities among customers
Test & validate new technology features and functions

I can't tell you how valuable the Customer Satisfaction survey is to our organization in helping us to analyze and evolve our business. Your ability to ask the right questions, analyze the data and provide it back to us in an understandable format is a key component to our customer service programs.

Frequently Asked Questions

What is Hi-Tech and ecommerce market research?

Hi-tech and ecommerce market research is the study of end-users, competitors, and market conditions that technology and ecommerce companies use to guide product development, pricing, and go-to-market decisions.

What Hi-Tech and ecommerce market research services does Research America provide?

Services include identifying decision-process dynamics, customer segmentation, competitive benchmarking, customer feedback programs, new product and feature testing, and message and pricing validation.

Can you give an example of Hi-Tech and ecommerce market research Research America has conducted?

For a global provider of integrated technology products and services, the Research America In Touch Now™ program established benchmark measurements across key product and service areas, giving the company ongoing direct user feedback to target new markets, enhance products, and increase sales opportunities.