Data Processing & Analytics
Marketing research only succeeds if it brings measurable results. Research America utilizes market research
data processing techniques and develops analytical designs specifically to help you make sense of the
enormous amounts of data that your study generates. We produce detailed reporting deliverables that include
highlights that help you develop and adjust your marketing plan with measurable indicators and insightful
Analytics - Our analytics
team works alongside your marketers to design research pathways that address your business challenges.
Bringing decades of experience in broad and specialty business industries, we examine ways to apply
knowledge uncovered by marketing research to product development, customer segmentation, and user
Coding - Research America marketing
researchers apply their deep expertise to make sense of the huge amount of data collected through
open-ended responses within each survey.
Programming - Depending
on the information our clients wish to obtain, Research America programming staff program complex
computer questionnaires to ask any type of question and gather many categories of data, which can then
be tabulated quickly for accurate results.
Tabulations - Cross tabulation analysis shows how survey responses relate to each
other, as well as to demographic and other category responses in the survey. Cross tabulation analysis
explores two or more variables simultaneously, dividing raw data into subgroups and showing how each
dependent variable changes by subgroup.