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Senior Business Development Team


Rex Repass

President

Rex is the man behind the story, a bold leader and entrepreneur. He is highly experienced helping organizations drive profitable growth and enhance corporate reputations. As President he challenges the Research America team to move forward, innovate, and to think differently using his years of experience as a guiding light. Rex offers this same level of vision with clients, illuminating the path forward and inspiring courage and confidence.

Edu: M.S., Univ. of TN, Comm.

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Robert Porter

CEO

Robert is proficient in all stages of the research process, including survey and study design, questionnaire development, data analysis, and reporting. Robert makes certain that employees in all of our centers meet our high standards, directing and executing all strategic plans and policies of the company.

Edu: Temple Univ., Finance

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Steve French

Senior Vice President

Natural Marketing Institute

Steve French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines. During his tenure at the Institute Steve has worked with many global Fortune 500 corporations, government agencies, start-up companies, associations, and various other organizations. He has pioneered a range of the Institute consumer research databases including the LOHAS Consumer Trends Database® and Healthy Aging/Boomer Database®. Steve and the Institute are frequent authors of research reports, articles, and a contributor to numerous domestic and international consumer media. Steve is a regular speaker at many industry events.

Edu: B.S. Marketing, Penn State University; M.B.A. Marketing, University of Scranton

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Donna Simpson

Senior Vice President

Segmedica

Donna worked in the biologics area for over 25 years, spending much of that time in marketing, sales and market research. In the span of her career, she has managed a large sales force, contributed extensively to sales and marketing efforts for a major division of a biotech supply firm while continuing

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Amy Benner

Vice President

Amy brings over 13 years of market research and strategic consulting experience to Reseach America. She is responsible for growing client relationships and the management of all market insights and strategy development initiatives. Amy’s experience spans across many industries including consumer goods and services, technology, health care, automotive, manufacturing, banking, legal, education, government and entertainment. She guides all aspects of research studies for a diverse client base including Little Caesars, SpartanNash, U.S. Veterans Administration, Society of Manufacturing Engineers, Plante Moran, Bosch, and Caterpillar.

Edu: B.S., ME, The University of Michigan; M.B.A., Mktg, Oakland University

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Peter Simpson

Vice President

Segmedica

Peter Simpson’s Forty-five years of business experience have taken Peter all over the globe. He has lived and worked in the US, UK and Belgium. He has operated in most of the world’s major markets, including Japan and all of Europe. Most of his career has been spent in the Specialty Chemical, Pharmaceutical

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Diane Ray

Vice President of Strategic Innovation

Natural Marketing Institute

With international business experience in over 25 countries, and a wide-ranging career in science, business development, research, and innovation, Diane brings a competitive advantage to any business growth initiative. Institute client experience includes Amway, Astra-Zeneca, Johnson & Johnson, Kimberly-Clark Corporation, CIBA Vision, Campbell’s Soup Co, Herr Foods, Armstrong World Industries, Pergo, PECO Energy, Eastman Kodak, NASA, and Sprint to name only a few.

Edu: M.B.A. International Business, University of Pennsylvania’s Wharton School

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Jan Nash

Senior Director of Research

Natural Marketing Institute

Jan equips the Institute team with 20 years of market research experience in the consumer and pharmaceutical industries. Her expertise includes both qualitative and quantitative research across many methodologies. She has performed primary research for companies such as The Discovery Channel, The Washington Post, Ortho-McNeil, Pfizer, Ross and other well-known national clients.

Edu: B.A. Psychology, West Virginia University

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Shari Paige, Ph.D.

Market Research Director

Shari Paige, Ph.D. offers a unique blend of business experience and academic training. Shari received empirical training in research design and lectured at the University of Hawaii, at Manoa, Cal State Fullerton, and Chapman University. She has consulted in a wide variety of industries. Studies included both qualitative and quantitative research. Using her training in semantic differentials; Shari has conducted numerous focus groups and IDIs both in-person and digitally. Quantitative studies included segmentation, conjoint analysis, and various advanced analytics. Shari brings a great deal of knowledge, enthusiasm, and care to all her projects.

Edu: B.A. California State University, Masters & Doctor of Philosophy University of Hawaii

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Andrea Corrado

Market Research Director

Andrea brings over 20 years of market research and client consulting experience to Research America. Her industry knowledge covers telecommunications, banking, financial services, healthcare, advertising, technology, CPG, education and food services. She is well-versed in customer experience, brand health, advertising and communications, segmentation, market analysis and product development. And she also enjoys developing technology/best practices and partnering with clients to help tackle the latest business issues.

Edu: B.A. Economics and Internat. Relations, Boston University; Cert. in Analysis/ Design of Info. Sys., Columbia University.

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Frank Preta

Market Research Director

Natural Marketing Institute

Frank Preta’s background includes 30 years of National and Global corporate intelligence, market research, business development, and management experience with industry leaders such as BASF Corporation, Bayer Healthcare, DSM Nutritional Products Inc., Pfizer Inc., Information Resources Inc., Automatic Data Processing Inc and Acosta Sales and Marketing. Among numerous responsibilities, his services and accomplishments have centered on top-notch customer engagements and formulating/supporting marketing and sales strategies. Frank holds a B.S. Marketing, Seton Hall University and a Holistic Health Certification from American Association of Drugless Practitioners.

Edu: B.S. Marketing, Seton Hall University and a Holistic Health Certification from American Association of Drugless Practitioners.

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Michelle Collins

Project & Client Relations Manager

Michelle is directly involved in quality assurance, development, coding, and project methodology, ensuring integrity of process between each marketing research client and the company. She implements training systems throughout Research America, and reviews interviewing processes. Michelle has over twenty-five years’ experience in the Marketing Research Industry, including operations management, database development, project direction and supervision. Michelle is active in both the Pharmaceutical Marketing Research Group and The Marketing Research Association. Past Vice President of the Philadelphia chapter of the Marketing Research Association.

Edu: B.S., Marketing, PSU.

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Kandis Demeo

Operations & Business Development Director

Kandis Demeo joined Research America in 1999 (EMH) and held a number of research roles. With expertise in sciences and research study design, Kandis incorporates unwavering dedication to methodology into integral knowledge of research management. With more than 15 years of experience in research, and 6 years of focused experience in political research, her responsibilities include overseeing projects ranging from development to delivery, and overall management of the West Coast branch of Research America, located in Sacramento, California. Kandis has managed scientific data collection in the field and the lab, political studies, public policy studies, medical, technology, consumer and B2B projects.

Edu: University of California

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William Crossan

Business Development Director

William joined the Research America team in 2013, bringing over 15 years’ experience in sales and marketing to Research America. Prior to RAI, William held numerous sales positions within the Philadelphia area Hospitality industry

Edu: B.S., Bus. Admin. & Marketing, Cabrini Univ.,

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Kelly Cappuccilli

Director of Research Operations

Segmedica

Kelly has a Master’s degree in Business Administration, specializing in Strategic Marketing, as well as a Bachelor’s of Science in Commerce – both from Niagara University. Recently Kelly received certification in pharmaceutical marketing research from the University of Georgia. Kelly has extensive experience in customer relationship management. She has managed operations as well as recruitment and maintenance of proprietary market research panels.

Edu: M.A. Business Administration, specializing in Strategic Marketing, B.S. Science in Commerce, Niagara University

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Rachel Czapla

Market Research Director

Rachel has 20+ years in the consumer goods industry primarily working in consumer research. She has led high performing research teams that were responsible for designing and executing a wide variety of qualitative, quantitative and quali/quant methods. With an educational background in neuroscience, Rachel is passionate about health and well-being. Rachel has extensive experience working in partnership with cross-functional teams. Her personal mission statement is: Effective, Efficient and Execute with Excellence.

Edu: B.S. in Psychology with a Biology minor from West Chester University

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Maddie Sutphin

Director of Product Testing

Maddie is the Director of Product Testing – Orlando for the firm. Maddie has over 35 years of experience in Market Research. During her career Maddie has focused on data collection for consumer-packaged goods, automotive, syndicated media research with a primary concentration on CPG. Her focus has always been best data collection practices, client services and quality control practices. Maddie’s strong communication skills has enabled her to meet the many challenges in the ever changing world of data collection. Maddie is a graduate of the University of Toledo.

Edu: B.S., Bus. Admin, UT

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Donna Ford

Business Development Director

Donna brings over twenty-five years’ experience in market research - both as a client and as a senior member in major research firms. With a wide variety of experiences in both qualitative and quantitative methodologies for local, regional and global research initiatives, Donna provides valuable insights to optimize the study design for specific needs. She has served in executive positions at Harris Interactive, SIGMA Market Group LLC and Global Crossing.

Edu: M.S.M., Bus. & Org. Mgmt., RWC B.S., Org. Mgmt., RWC A.S., Bus. ADMIN, RIT.

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Lynne Lockwood

Senior Insights Consultant

Lynne has over 30 years’ experience in designing and directing a wide range of studies across every conceivable industry, including new product evaluations, customer satisfaction, product positioning, advertising development and assessment, consumer and market segmentation, pricing and more. Lynne’s depth of knowledge across multiple industries helps her think outside category boxes and methodological lines, designing custom research solutions that solve even the most complicated client research questions. She contributes to internal methodology development, trains research associates, and authors category assessment and trends reports. Her client research summaries illuminate complex data, providing focused, timely and forward-thinking solutions.

Edu: B.A., Comm., PR & Media Studies, UC.

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Kevin Pond

Research Consultant, Data Sciences

Kevin joined Research America in 2017 as an Analyst. He has over 5 years’ experience in the pharmaceutical and healthcare market research industries, working on the research and provider side. His work focuses on two main areas: automating tracking research and using custom research to aid decision making. Kevin uses data visualization tools to create live interactive online reports for clients. He has worked on all stages of qualitative and quantitative research projects. One of his goals is to make sure all our reports lead to evidence-based decision making.

Edu: B.A., SUNY Geneseo

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Rebecca Franklin

Market Research Director

Becky joins Research America with over 15 years of market research supplier and client-side experience. Across healthcare, consumer, and B2B roles, Becky has excelled in project management, data collection, analysis and reporting. Her clients have been happy with report delivery on both simple and complex assignments. It is the curiosity and insights gained which attracts Becky to market research. Sharing learnings with clients and watching actionable results generate new marketing plans resonates big time. Always open to discuss a project or client need, Becky is a team player and can’t wait to help others make clients happy!

Edu: B.S. Marketing / Int. Bus. IU-KSB

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Corinne Lucas

Market Research Director

Corinne came to RAI with 10 years of market research and strategic recruiting experience. She has been immersed in managing both qualitative and quantitative studies, day-to-day operations, analysis, report generation, questionnaire design and has moderated for both medical and consumer studies for multiple clients from varying industries. Corinne’s experience has earned her the title of Research Consultant and she has taken the lead on some of the larger pharmaceutical projects for Research America in her 2 years with the organization. She brings a sense of excitement to any environment she is in and adapts well to new situations. Prior to joining Research America, Corinne began her market research career as a medical recruiter, recruiting trainer, and client liaison for both qualitative and quantitative studies at Roda Marketing Research, Inc. She has an Associates Degree in Criminology from Temple University and a certificate from the University of Georgia for completion of their Pharmaceutical Marketing Research course.

Edu: Temple University for Criminal Justice / The University of Georgia’s Pharmaceutical Marketing Research Program / RIVA and Burke Institue trained professional moderator.

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Lauren Goncz

Market Research Director

Lauren combines tenacity and experience to get clients the insights they need to succeed in an ever-changing market. She has passion for and knowledge of all stages of quantitative and qualitative research methodologies, from problem definition, to study design and execution, to reporting. Her industry experience includes both B2B and B2C clients, with a focus in sectors such as food and beverage, grocery, distribution, and finance.

Edu: B.A., Advertising and Public Relations, Michigan State University M.S., Marketing Research, Michigan State University

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Megan Popp

Director, Qualitative Research

Upbeat, social, and vibrant. Megan brings great enthusiasm to her work and is able to transition easily from one pursuit to the next with unlimited focus. As a Senior Qualitative Consultant, her social aptitudes and industry training enable Megan to connect, discover, and communicate with ease. Whether she’s leading a focus group or a Creative Problem Solving session, or training a team on new qualitative research and strategy techniques, Megan enables clarity and a shared vision for advancement. Megan’s degree in English from Miami University influences how she communicates results, keeping it clear, succinct, and engaging. She inspires us all to run more, and, like many others here, she enjoys spending free time cooking her favorite foods and spending time with her young family.

Edu: B.S. Marketing, Miami University

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James Hosty

Market Research Director

Jim joined Research America in 2017. Intensely curious with a desire to know and find the answer, Jim ensures our insights process doesn’t skip a beat. His day-to-day work centers around knowing client objectives, executing and managing research projects, and observing critical insights. With the world at our fingertips, Jim knows it takes more than a Google search the find the answer. In fact, he is known for going the extra mile to exceed expectations. Through tediously planned efforts, he leverages relationships, asks smart questions, and tracks data to find the answer. With a background in sales and media, Jim knows that data fuels behavior and action. He uses his marketing degree to support client work and move ideas forward.

Edu: Xavier 2012

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Christina Drott

Market Research Director

Christina is a market research professional dedicated to the success of her projects. Her passion for numbers and consumer behavior has her continuously in search of the next challenge. Christina has experience in data collection, field research, and data analysis in many industries including CPG, pharmaceutical, and healthcare. She has conducted discussion groups, profiling sessions, and created sensory market maps to understand market space to determine potential areas for category and product growth. Christina has a Bachelor’s of Science in Marketing from the University of Cincinnati and is currently pursuing her Masters of Science in Market Research from Michigan State University.

Edu: B.S. University of Cincinnati, Marketing

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DeAnna Swinton

Advertising & PR Director

DeAnna joined the Research America team in 2020, bringing more than 15 years of marketing experience. DeAnna provides marketing support for both Research America and their acquired business, Natural Marketing Institute. DeAnna has an assortment of marketing experience including public relations, creating strategic marketing plans and managing direct mail/email marketing campaigns. Her creative ability has led her in designing and managing multiple websites, social media platforms, and blogs. She has a knack with numbers, which allows her to budget and handle payables diligently. Always eager to learn new things and be challenged, DeAnna is enthusiastic about what she does and is always striving for perfection.

Edu: B.S. Marketing, Rutgers University School of Business

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Amy Cubera

Market Research Coordinator

Amy has worked in market research since 2010 and is familiar with and passionate about industries such as agriculture, construction, exterior building materials, and heavy equipment. Amy particularly enjoys being hands-on and working in the field and has experience with product clinics, focus groups, IDI’s, as well as some secret shopper projects.

Edu: B.S. University of Kentucky, Agricultural Economics

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Emily Tenover

Market Research Coordinator

Emily is a young passionate professional who loves learning new things and helping others. She enjoys working with both her teammates and clients to ensure a seamless delivery. Recently starting her career in Marketing Research, Emily has been able to provide valuable insight on both qualitative and quantitative studies. Managing both national and international studies has broadened her skillset of strong commutation and relationship building, while providing tremendous support with data analysis and quality control.

Edu: B.S. Marketing, with a minor in Professional Sales from the University of Cincinnati

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Zachery Flower

Market Research Coordinator

A curious and reliable problem solver, Zachery knows how to dig deep in order to find the meaning behind the data. From the beginning of the research process to the end, Zachery loves working with both his team and clients alike to bring every project to life. Zachery brings to the table an insatiable drive that compels him to deliver the best insights possible, and both a creative and analytical mind that allows him to bring those insights to life. Zachery loves a good challenge and will work tirelessly to overcome any obstacle that is thrown his way. Having experience in both national and international studies in multiple different areas of focus, Zachery has developed a well-rounded skillset that will surely be put to good use in any situation.

Edu: BSBA Marketing, Northern Kentucky University

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