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Understanding the market structure and market landscape helps organizations develop marketing plans and endorse successful marketing strategies. As part of a business plan, a definition of the market structure and competitive market landscape analysis is vital to planning effective advertising or other marketing campaign.
A comprehensive and present-day view of the entire market using strategic market structure and market landscape analysis finds the underlying attitudes, needs, emotions, and beliefs that ultimately define consumer behavior and provides a guideline for strategic development, innovation, and brand planning. This helps marketers to maximize product and brand differentiation and refine consumer targeting, making campaigns more effective.
At Research America we have various landscape research methodologies, including a Market Landscape Segmentation™ tool, that combines survey data with big data, including customer profiles and other behavior-based sources to provide findable segments. Learn More!