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Understanding how customers view your brand is extremely important to the livelihood of your business. Your messaging needs to align with your brand, but also be clear and consistent. Consistent brand messaging that reflects a brand’s values and speaks to its audience is essential to creating a brand that customers can connect with on an emotional level, which is a core ingredient in building brand loyalty. Research America recommends and executes distinctive methodologies to recognize customer perceptions of your brand and its messaging even before going to market , saving your business time and money.