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4 Ways to Become More Customer-Centric

October 8, 2019

4 Ways to Become More Customer-Centric

Identifying opportunity is a crucial step in changing and growing your business. Your customers can help you grow, both through their actions and their feedback.Here’s what customer-centricity is in the simplest terms: It’s listening and learning.

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Crisis Communications Experience

July 10, 2019

Crisis Communications

On December 2-3, 1984 there was a gas leak at the Union Carbide plant in Bhopal, India that manufactured pesticides. This leak resulted in what is considered to be the world’s worst industrial accident. More than 500,000 people were exposed to methyl isocyanate (MIC) gas.

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A Proven Approach to Market Segmentation

June 5, 2019

market segmentation

Market segmentation is the ability to identify high-opportunity customer groups within the marketplace, and distinguish them from marginally profitable customers. Segmentation is based on the premise that no market is homogeneous in terms of what consumers need or want from products and services.

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