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Project Summaries

Study #5

Industry: Retail           Methodology: Online survey testing
Project: Private label company – image refresh

Background

A manufacturer was set to introduce a new product (PPI) and had developed several ads designed to ‘bring the product to life’. Objectives were to:

Approach

An online package test was completed among 900 consumers who shop in the store chains that carry this private label brand.

Results

The findings helped provide the basis for an improved package design that exceeded their Current brand on critical dimensions:

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