Newtown Square • Philadelphia • Detroit • Cincinnati • Sacramento • Rochester • Willow Grove • Orlando • Buffalo • Chicago
Methodology: In-person focus groups
Project: Children’s medicine – product development
Client intended to introduce a dual-action pain reliever for children and needed to know what it should ‘look like’ (color, consistency, flavor, etc.). Objectives were to:
Eight focus groups were completed among mothers of children age 2-6 years old who have dosed child with a liquid analgesic in the past month. Moms were first exposed to a concept and then ‘pour-tested’ seven products (four current competitive offerings and three prototypes.)
Consumers expect the dual-action product experience to be different from current products. This research helped the client to determine the most desirable consistency, color, scent, and flavors for the product.
RESEARCH AMERICA is an award-winning, family-owned and operated company providing market research solutions for over 35 years. We employ 300 researchers in 14 cities providing the qualitative and quantitative research necessary for their clients to make the right business decisions with confidence. We have deep expertise in Retail, Energy, Healthcare, Government, Health & Sustainability, Professional Services and all manners of B2B and B2C research, including online surveys. To learn more, call (610) 356-1800.