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Qualitative Studies and Central Location Testing
The Research America Totowa test facility serves North Jersey and the New York City metro area. It features Wi-Fi-enabled testing spaces to accommodate any CLT research need, including rooms with customizable shelving, lighting, and other modifications that replicate any retail environment. Our focus group rooms, interviewing rooms, and testing rooms are spacious and comfortable, and offer advanced monitoring capabilities for offsite clients. Most importantly, our hospitality team and staff want to ensure that all of our guests receive the utmost courtesy and that your time and schedules are respected.
Totowa sits in Passaic County, New Jersey, about 20 miles west of Midtown Manhattan, with easy access from Interstate 80 and Route 46. That location lets us recruit from a large and diverse population across North Jersey, including Passaic, Bergen, Essex, and Morris counties, as well as commuters from the New York City area. For clients, it offers New York metro respondents without the cost and logistics of a Manhattan facility.
Our Totowa testing rooms can be configured for product and packaging tests, shelf and shopper studies, advertising tests, and sensory research. Customizable shelving and lighting let us replicate a store aisle or display, so participants react the way they would in a real retail setting.
Spacious, comfortable focus group and interviewing rooms support qualitative research of every kind, from group discussions to one-on-one interviews. Advanced monitoring lets offsite clients follow sessions remotely, while our hospitality team takes care of clients who attend in person.
Research America recruits participants to your exact criteria through its panel and recruiting team. Learn more in our guides to respondent recruitment and product and food testing.
Planning a multi-market study? Research America also supports research in Philadelphia, Sacramento, Orlando, Rochester, Cincinnati, and the Detroit area. See all focus group facilities.
The Research America Totowa facility is at 100 Commerce Way, Totowa, NJ 07512, serving North Jersey and the New York City metro area. It is open Monday to Friday, 9:00 AM to 5:00 PM, and can be reached at (973) 686-1300.
The Totowa facility supports qualitative studies and central location testing, including focus groups, in-depth interviews, and product tests. Its focus group rooms, interviewing rooms, and testing rooms are spacious and comfortable, with advanced monitoring capabilities for offsite clients.
Yes. The Totowa test facility features Wi-Fi-enabled testing spaces for any CLT research need, including rooms with customizable shelving, lighting, and other modifications that replicate a retail environment for shelf, packaging, and shopper studies.
Yes. The Totowa focus group, interviewing, and testing rooms offer advanced monitoring capabilities for offsite clients, so teams who cannot travel to New Jersey can follow sessions remotely. The hospitality team also supports clients who attend in person.
Research America recruits North Jersey consumers for focus groups, product tests, and CLT studies at its Totowa facility. Participants who qualify through a short screener usually receive an incentive for their time. Call (973) 686-1300 to learn about upcoming studies.
100 Commerce Way, Totowa, NJ 07512 | (973) 686-1300
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