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Study #6
Industry: Manufacturing Methodology:
CLiP communications testing
Project:
Heartburn medicine – ad testing
A manufacturer was set to introduce a new product (PPI) and had developed several ads designed to ‘bring the product to life’. Objectives were to:
Although all five ads created interest in the product, two of them were most successful at capturing attention, differentiating the product, and communicating ‘life without heartburn’.
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