Newtown Square • Philadelphia • Detroit • Cincinnati • Sacramento • Rochester • Willow Grove • Orlando • Buffalo • Chicago
Industry: Food & Beverage
Methodology: Online qualitative discussion
Project: Food manufacturer – advertising strategy
In an effort to grow the market share locally, a local potato chip manufacturer partnered with an ad agency to use consumer insights to inform the advertising strategy for the brand. Research objectives were to:
Once the participants were screened, they were directed to an RAI web-based data collection platform, where they participated in a facilitated discussion that consisted of a series of activities over the course of five days.
The client received a wide range of findings, from which, a number of recommendations were made:
RESEARCH AMERICA is an award-winning, family-owned and operated company providing market research solutions for over 35 years. We employ 300 researchers in 14 cities providing the qualitative and quantitative research necessary for their clients to make the right business decisions with confidence. We have deep expertise in Retail, Energy, Healthcare, Government, Health & Sustainability, Professional Services and all manners of B2B and B2C research, including online surveys. To learn more, call (610) 356-1800.