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Industry: Food & Beverage
Methodology: Online qualitative discussion
Project: Food manufacturer – advertising strategy
In an effort to grow the market share locally, a local potato chip manufacturer partnered with an ad agency to use consumer insights to inform the advertising strategy for the brand. Research objectives were to:
Once the participants were screened, they were directed to an RAI web-based data collection platform, where they participated in a facilitated discussion that consisted of a series of activities over the course of five days.
The client received a wide range of findings, from which, a number of recommendations were made:
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