Project Summaries

Study #9

Industry: Healthcare – Dentistry           Methodology: Various quantitative methods
Project: Health Research

Background

Most National Dental Practice-Based Research Network surveys are offered online. Online surveys have dominated the landscape when gathering insight. However, achieving increased response rates, while decreasing a perceived bias proved challenging. Researchers must ensure that there are no biases with online surveys that might overestimate key dental practice characteristics when older dentists might lean towards not completing an online survey. There is also a need to increase response rates.

Approach and Results

RAI implemented a multi-mode approach. The paper survey was designed to have the same look and feel as that of the online survey. RAI reviewed every survey question to avoid any biases within the language and wording. RAI was also able deploy the survey via mobile devices to provide additional platforms to complete the survey. Several of the recommendations by RAI were to send multiple forms of reminders about the importance of completing the survey. The thorough the multi-mode approach, response rates increased.

Benefits

• Quick and easy implementation
• Eliminated perceived bias with comprehensive multi-mode approach that included online, paper, and mobile devices
• Third party administration added objectivity and credibility
• Increased response rates
• Improved customer experiences

RESEARCH AMERICA is an award-winning, family-owned and operated company providing market research solutions for over 35 years. We employ 300 researchers in 14 cities providing the qualitative and quantitative research necessary for their clients to make the right business decisions with confidence. We have deep expertise in Retail, Energy, Healthcare, Government, Health & Sustainability, Professional Services and all manners of B2B and B2C research, including online surveys. To learn more, call (610) 356-1800.