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Lens qualitative tools gather rich insight through traditional groups, IDI’s and ethnographies, in-home peer groups, shop-alongs, central locations tests and on-line communities. Segmented recruiting, language analysis, mapping, visual diaries and other tools give life to your brand architecture and consumers’ unmet needs.
Lens quantitative tools provide an optimization process from identifying white space opportunities, through concept development to customer satisfaction and tracker studies. Use as a complete process for your brand or use each module as a stand-alone tool.