Define consumers by classifying the target population into distinct subgroups based on
product usage, attitudes, values, other lifestyle aspects.
Identify the most promising audiences, their motivations and drivers that suggest
messages that
will resonate and appeal.
Combine behavioral, occasion and attitudinal dimensions.
Develop custom segmentation through a combination of advanced statistical techniques
including factor analysis, cluster analysis, and discriminant functions.
Develop custom Quantitative typing tools for use in future survey work.
Custom Segmentation
Added value- the Institute segment overlay at no additional cost e.g., Health & Wellness Consumer Segments
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