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Lens Custom Segmentation

Custom Segmentation

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Added value- the Institute segment overlay at no additional cost e.g., Health & Wellness Consumer Segments

    WELL BEINGS: 26%

  • Most health pro-active
  • Healthy eating a priority

    MAGIC BULLETS: 20%

  • Lower commitment to healthy lifestyle
  • Quick, easy solutions

    EAT, DRINK & BE MERRYS: 17%

  • Least health active
  • Little health motivation
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    FOOD ACTIVES: 14%

  • Mainstream Healthy
  • Self-directed balance

    FENCE SITTERS: 23%

  • 'Wannabe' healthy
  • Quick, easy solutions
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