Newtown Square   •   Philadelphia   •   Detroit   •   Cincinnati   •   Sacramento   •   Rochester   •   Willow Grove   •   Orlando   •   Buffalo   •   Chicago

lens QUALITATIVE services are versatile and insightful

Gather rich insight through:

Segmented recruiting identifies primary targets; visual diaries reveal what they really do

"Health and wellness is the only way of life for my family."

"We eat healthy every day and get out on the trail or go to the Y."

Pathways to purchase are revealed with creative consumer laddering exercises

"I enjoy some of those flavors and I'm almost always organic with breakfast."

"I want my kids to eat organic and it helps when they taste good and look more like the advertised cereals."


Language analysis provides insight into what consumers really think — word clouds

In a word cloud the size of the word indicates the frequency of mentions and the juxtaposition indicates how often specific words are linked together.

Optimize opportunity. Maximize results.

Optimize opportunity. Maximize results. Using the tools you'll know that your approach is as thoroughly refined as it can be—and you'll understand why it's viable, providing you the greatest ROI.

Agile

Differentiated

Predictive

Actionable


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