lens QUALITATIVE services are versatile and insightful

Gather rich insight through:

• Traditional focus groups
• Shop-alongs
• IDI's and ethnographies
• Central locations tests
• In-home peer groups
• On-line communities

Segmented recruiting identifies primary targets; visual diaries reveal what they really do

"Health and wellness is the only way of life for my family."

"We eat healthy every day and get out on the trail or go to the Y."

Pathways to purchase are revealed with creative consumer laddering exercises

"I enjoy some of those flavors and I'm almost always organic with breakfast."

"I want my kids to eat organic and it helps when they taste good and look more like the advertised cereals."

Language analysis provides insight into what consumers really think — word clouds

In a word cloud the size of the word indicates the frequency of mentions and the juxtaposition indicates how often specific words are linked together.

Optimize opportunity. Maximize results.

Optimize opportunity. Maximize results. Using the tools you'll know that your approach is as thoroughly refined as it can be—and you'll understand why it's viable, providing you the greatest ROI.

Agile

• Versatile modules provide insight across the enterprise
• Full service qualitative or quantitative
• Allows for iterative development, applied learning
• From white space identification to market tracking — use what fits

Differentiated

• NMI segmentation screening Included at no additional charge language analysis, mapping, visual diaries, emotional scales, hotspots, simulators

Predictive

• Relative ranking=less noise, highly predictive
• Discriminating and conclusive methodologies

Actionable

• Identification of key drivers of acceptance and rejection
• Delivery of what wins and why it wins
• Clear and tangible direction for optimization across your enterprise

Next Steps