The lens concept development suite can provide iterative learning
multiple platforms/ideas for relative value/interest. Prioritize where to invest for further
- 3 to 5 ideas with diagnostics. Understand the relative appeal of characteristics, benefits, etc. and
build a strong bundle.
the appeal of a single concept via comprehensive diagnostic iterations or a single assessment.
lens concept testing is self-norming
Concept scores are "self-norming" — the respondent establishes personal frame of reference via selection
of first and second favorites on a scale, imitating a real life market.
How lens works: Segmented Scoring of Prime Targets
A person who believes the concept is excellent, with great execution —your best audience — product or
service and believe it is the best solution for them.
Rating scores gauge the intensity of interest in the concept
How lens works: why
lens delivers unparalleled depth of information to assist your marketing decisions. Understand why your
idea wins, features/benefits for package call outs, and barriers to interest and acceptance.
Driver Scores: Borderlines vs. Prime Target
provide the strength of key elements such as features, benefits or other communications that drive
acceptance of your idea.
provide dynamic ranking across benefits, claims, flavors and more –TURF analysis available
Respondents' Verbatim insight:
comments, in their own language, unedited, provide additional insight into how they think or why
they rated your idea as they did.
Identify Promotional Lift
based on current and promotional pricing
validate and optimize concepts for launch
Prime Target Profile