Assess lift provided by test communication over current brand impression & competition

• Use full video, rough, storyboards, prints
• Measure of communication
• Attitude shift
• Persuasion versus competition
• Recall
• Driver Analysis and full diagnostics
• Feedback on current effectiveness
• What you need to do to strengthen effectiveness

Individual Component Testing:

Features of communication can be individually tested to learn how much each contributes to lift by adding Rating Sets of specific features, benefits or specific content.

Cross-segment insights identifies most effective messages across groups

Message testing reveals What Works? and What Doesn't Work?

 

Next Steps