Research America Inc. Releases the 2026 Sustainability Consumer Insights Report

Newtown Square, PA, November 13, 2025 – Research America Inc., in partnership with the Natural Marketing Institute (NMI), is pleased to introduce the 2026 State of Sustainability in America Report. Now in its 24th year, this annual study provides an in depth view of how U.S. consumers are responding to mounting environmental concerns and how these attitudes are influencing the marketplace.

This year’s findings reveal a significant shift in consumer awareness and urgency. Many Americans believe the planet is nearing a critical threshold, and this perception is reshaping expectations for stronger action from companies, governments, and communities. Consumers are placing increased value on environmental transparency, responsible product development, and initiatives that balance personal and planetary well being.

Key Highlights from the 2026 Report:

• Heightened Environmental Awareness: Forty one percent of U.S. adults believe the planet is at or past a tipping point, reinforcing the need for visible leadership and clear sustainability communication.
• Evolving Consumer Values: Shifts toward eco centric thinking show that consumers are recognizing the importance of biodiversity, resource conservation, and environmental protection beyond human benefit alone.
• Growing Demand for Accountability: Consumers want to understand which sustainability initiatives companies support, including renewable energy use, circular economy adoption, and toxin reduction efforts.
• Behavioral Engagement: Participation in recycling, reduced waste habits, and environmentally conscious living continues to hold strong, with many willing to make lifestyle changes for environmental improvement.
• Sustainability Segmentation Advances: NMI’s updated segmentation model provides deeper insight into how different consumer groups engage with sustainability, highlighting opportunities for brands to tailor messaging and product strategies.

As environmental issues grow more complex and consumer expectations rise, the 2026 State of Sustainability in America Report offers essential guidance for organizations committed to meaningful sustainability progress.

For more details and to obtain a copy of the 2026 State of Sustainability in America Consumer Insights Report, click here.

For Sustainability Market Research inquiries, contact us at info@researchamericainc.com or call Research America Inc. at: (610) 356-1800.