Research America Releases the 2025 Health and Wellness Consumer Trends in America Report

The 2025 Health and Wellness Consumer Trends in America Report, now in its 25th year, offers an in-depth examination of the health and wellness marketplace, delivering valuable insights based on extensive research of the U.S. general population. Produced by the Natural Marketing Institute (NMI) and its parent company, Research America Inc., the report reflects the combined expertise and capabilities of both organizations, offering comprehensive and robust insights for the health and wellness industry.

Positioned as an indispensable resource, the 2025 report provides actionable market research findings and consumer trends to empower businesses, organizations, and institutions in the health and wellness sector to make well-informed, strategic decisions. It explores how consumers are integrating health and wellness into their everyday lives, examining their motivations, behaviors, and the barriers they face in pursuit of balance and well-being.

Despite ongoing global challenges including persistent inflation, economic uncertainty, and international instability, the findings show continued acceleration in the importance of health and wellness ideals within consumers’ lifestyles. Results underscore that consumers increasingly recognize health and wellness as a dynamic process of change and growth, encompassing physical, mental, financial, and social well-being.

Key Highlights from the 2025 Report

• Emerging opportunities in self-care and biohacking
• Expanding use of GLP-1 therapies in weight management and condition management
• The impact of financial status and inflation on health outcomes and healthy lifestyle choices
• Growing importance of nutrition, food as medicine, and biohacking behaviors
• Evolving consumer fears of aging and caregiving needs across age groups
• The role of women’s health and digestive gut health in overall wellness
• Dynamics of food and beverage choices, including plant-based and functional options
• Shifts in shopping behavior, including retailer initiatives, grocery delivery, and AI-driven shopping tools
• Increasing importance of sustainability, certifications, and regenerative practices in consumer purchasing decisions
• NMI’s powerful Health and Wellness Segmentation Model, offering predictive accuracy of 92.2 percent, providing organizations with impactful consumer targeting

Methodology

With over 20 years of trended data covering 2005 through 2025, the Health and Wellness Trends Database® remains the most comprehensive resource for understanding consumer attitudes, behaviors, and product usage in the health and wellness sector. This year’s survey was conducted among 2,037 U.S. adults, including primary grocery shoppers, between April 24 and May 20, 2025, using a nationally representative, statistically valid sample.

The report provides forward-looking perspectives on health and wellness, helping stakeholders anticipate consumer needs, adapt strategies, and align with evolving trends.

Who Uses the Health and Wellness Report?

The report supports brands, retailers, and organizations across the health and wellness economy, including food and beverage, health and beauty, healthcare, pharmaceutical, and retail. It is part of the syndicated data and proprietary research reports Research America offers, and it pairs well with custom work such as consumer segmentation and path to purchase research.

Availability

The 2025 Health and Wellness Consumer Trends in America Report is available for purchase at $15,000. The site license includes a PDF, PowerPoint deck with charts, and rights for internal network usage across a single brand or location.

Learn more about or purchase the 2025 Health and Wellness Consumer Trends in America Report on the NMI website.

Frequently Asked Questions

For health and wellness market research inquiries, contact us at info@researchamericainc.com or call Research America Inc. at (610) 356-1800. Explore more research reports and company news.