Research America Inc. Releases 2026 Supplements, OTC & Rx Consumer Trends Report

New Insights On GLP-1 Use, Healthy Aging, Women’s Health and Active Nutrition

Newtown Square, PA, March 3, 2026 - Research America Inc., parent company of Natural Marketing Institute, announces the release of the 2026 Supplements, OTC & Rx Consumer Trends Report. Based on new 2025 research among 3,443 U.S. general population adults, this nationally representative study examines how consumers are navigating the intersection of dietary supplements, over-the-counter products and prescription medications.

What Is the 2026 Supplements, OTC & Rx Consumer Trends Report?

The 2026 Supplements, OTC & Rx Consumer Trends Report is a market research study of 3,443 U.S. adults conducted in Q4 2025. It analyzes supplement usage, GLP-1 impact, healthy aging and longevity priorities, women’s hormonal health opportunities, and evolving supplement purchasing behaviors.

Key 2026 Consumer Findings

• 3,443 U.S. adults surveyed in Q4 2025 using an online methodology
• GLP-1 medication use continues to expand, reshaping complementary supplement needs
• Growing demand for women’s hormonal health support and condition management solutions
• Increased focus on longevity and healthspan vs. lifespan across age groups
• Rising interest in active nutrition, including protein and fiber opportunities
• Economic pressure continues to influence how and where consumers shop for supplements

What The Report Covers

The report delivers actionable insights on consumer trends shaping the supplement landscape, including personalized and customized healthcare, biohacking behaviors, herbal and botanical opportunities, alternative format preferences, and growing concern about cognitive decline and mental health.

It also examines drivers and barriers to supplement use, confidence and compliance behaviors across age groups, trust in healthcare professionals, physician involvement in supplement discussions, and shifting shopping patterns across retail, e-commerce, and Amazon.

Built On Robust Trended Research

The Supplements-OTC-Rx Database research has been trended in the U.S. in 2006, 2009, 2011, 2013, 2015, 2017, 2018, 2020 and 2026. The most recent wave was fielded October 23 to November 17, 2025. Results are statistically valid at the 95% confidence level to +/- 1.2%.

Access the Full 2026 Report

The 2026 Supplements, OTC & Rx Consumer Trends Report is available with a site license, including a full PDF report, PowerPoint presentation with chart access, and internal usage rights across one company brand or location.

View full report details and ordering information here: 2026 Supplements, OTC & Rx Consumer Trends Report

For more information or to request a custom proposal, please contact us at info@researchamericainc.com or call (610) 356-1800.

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