Research America Releases Groundbreaking White Paper on Women’s Health and Pharma’s Opportunities for Impact

Newtown Square, PA, August 12, 2025 – Research America, Inc.has released its new white paper, What Pharma Gets Wrong About Women’s Health, offering a clear-eyed, actionable look at how the pharmaceutical industry communicates with and serves women, particularly those in midlife.

Drawing on both syndicated menopause research and custom qualitative studies, the report highlights persistent gaps between industry messaging and the lived experiences of women navigating this life stage. It calls for a shift from symptom-focused marketing toward life-integrated, empathetic engagement that reflects real-world priorities.

Key findings from the white paper include

• Many women feel their needs are only partially addressed, extending beyond symptom relief to emotional well-being, intimacy, and quality of life.
• Attitudinal segmentation - based on mindset, trust, and attitudes - is more effective than demographic segmentation alone.
• Messaging rooted in empathy builds stronger connections and more enduring trust.
• Inclusive imagery and authentic patient voices are essential to breaking down outdated stereotypes.

The research outlines five strategic recommendations for the industry:

• 1. Adopt attitudinal segmentation frameworks to reflect true behavioral drivers.
• 2. Develop messaging grounded in empathy, not just efficacy.
• 3. Build continuous feedback loops through qualitative insights.
• 4. Use inclusive, up-to-date imagery that reflects real women’s lives.
• 5. Engage in open, collaborative conversations about benefits, risks, and trade-offs.

The white paper urges industry leaders to move from tokenism to true partnership - encouraging co-creation with women through advisory boards, inclusive research, and brand strategies that prioritize emotional truth.

The full white paper is available for free download and is designed for brand leaders, marketers, and healthcare professionals who want to align evidence with empathy to better serve women.

Download the 2025 Women’s Health White Paper

If your brand is ready to close the gaps in women’s health with empathy and evidence, we’re here to help. Research America offers custom qualitative and quantitative research, syndicated insights, and consultative strategy - all designed to connect human need with commercial action. info@researchamericainc.com or call Research America Inc. at: (610) 356-1800.