PRODUCT IMPROVEMENT

Client was considering a potential improvement to their flagship Brand.

They wanted to know if the prototype was preferred or at parity with the Current, and how many consumers could really detect the difference

Background/Objective:

• R&D had developed a potential reformulation that needed to be tested against the current product in order to assess any upside opportunity or downside risk for the brand.
• Additionally, determine relative preference and discrimination capability among the sample of spirits drinkers.

Approach:

• Sequential monadic – repeat paired CLT. Consumers tested both products three times, over a 3-day period.

Results:

• Findings suggest a very high level of non-discrimination across the three paired tastings.

Next Steps