Client was considering a potential improvement to their flagship Brand.
They wanted to know if the prototype was preferred or at parity with the Current, and how many consumers could really detect the difference
- R&D had developed a potential reformulation that needed to be tested against the current product in order to assess any upside opportunity or downside risk for the brand.
- Additionally, determine relative preference and discrimination capability among the sample of spirits drinkers.
- Sequential monadic – repeat paired CLT. Consumers tested both products three times, over a 3-day period.
- Findings suggest a very high level of non-discrimination across the three paired tastings.