Market Research Data Processing and Reduction Services
Marketing research only succeeds if it brings measurable results. Research America utilizes market research
data processing techniques and develops analytical designs specifically to help you make sense of the
enormous amounts of data that your study generates. We produce detailed reporting deliverables that include
highlights that help you develop and adjust your marketing plan with measurable indicators and insightful
Analytics - Our analytics team works alongside your marketers
to design research pathways that address your business challenges. Bringing decades of experience in
broad and specialty business industries, we examine ways to apply knowledge uncovered by marketing
research to product development, customer segmentation, and user experience.
Coding - Research America marketing researchers apply their deep
expertise to make sense of the huge amount of data collected through open-ended responses within each
Programming - Depending on the information our clients wish
to obtain, Research America programming staff program complex computer questionnaires to ask any type of
question and gather many categories of data, which can then be tabulated quickly for accurate results.
Cross Tabulations - Cross tabulation analysis shows
how survey responses relate to each other, as well as to demographic and other category responses in the
survey. Cross tabulation analysis explores two or more variables simultaneously, dividing raw data into
subgroups and showing how each dependent variable changes by subgroup.