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Newtown Square, PA, July 11, 2024 – Research America, a leader in market research and consumer insights, is proud to announce its recent feature in a Grocery Dive magazine article titled, "Grocers Boost Ice Cream Sales This Summer by Ramping Up Private Label, Promos."
Research America and the International Dairy Foods Association (IDFA) provided valuable insights into the trends and consumer behaviors that are shaping this market. The article reveals that a remarkable 84% of consumers purchase their ice cream from grocery stores. This statistic underscores the importance of understanding consumer preferences and the increasing inclination towards private label products.
The article also explores how grocers are leveraging private label brands to compete with national brands by offering unique flavors and competitive pricing. This strategy not only boosts sales but also strengthens customer loyalty.
As a company dedicated to providing actionable market insights, Research America continues to support retailers and manufacturers in understanding and adapting to these evolving consumer preferences. Our expertise in market research is instrumental in helping clients navigate the competitive landscape and drive growth.
Read the full article on Grocery Dive to explore how grocers are leveraging these insights to boost sales: Grocery Dive Article.