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New Consumer Insights on "Build-A-Beverage: Factors to Consider When Developing New Products" at SupplySide East 2023

Natural Marketing Institute, a subdivision of Research America Inc., is excited to announce their participation at the SupplySide East event held at Meadowlands Exposition Center. On Tuesday, April 18th, from 9:00 AM to 10:00 AM, Diane Ray, a representative from Natural Marketing Institute, delivered an insightful education session on "Build-A-Beverage: Factors to Consider When Developing New Products."

This first-ever, beverage-specific session went beyond the scope of low-ABV and no-sugar spirits to cover other emerging trends in the industry, including functional ingredients, flavors, and colors. With consumers increasingly focused on health and immunity, Diane's session provided valuable insights for those in the food and beverage industry looking to innovate and grow their brands.

If you missed this informative session, there's still time to connect with Natural Marketing Institute at the show for all your new consumer insight opportunities. Please contact Diane Ray at or request at bid at