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Metrix Matrix Joins Research America

Rochester, New York, August 3, 2015

The Rochester organization will continue to operate under its own trade name as a wholly-owned subsidiary of Research America, Inc. Mr. Antonevich, a recognized leader in the marketing research field, will remain as Research Director of Metrix Matrix.

Research America President Robert Porter comments: “Metrix Matrix and Jim Antonevich have been very influential in our industry, and we're proud to add his team’s experience and knowledge into our company. We are looking forward to bringing Research America’s unique blend of marketing research services to Rochester and Western New York State.”

Metrix Matrix’s leaders bring skills in focus group moderation, panel selection and depth interviewing to Research America, helping the company develop a more robust qualitative research services platform.

Research America has established a network of marketing research facilities based in its headquarters in Newtown Square, PA and branching out to Philadelphia, Lehighton and Pottsville, PA. It operates a facility almost entirely dedicated to political research and public opinion polling in Sacramento, CA.

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