Research America Inc. - Market Research Company Unveils 2024 Sustainability Market Research Insights

Newtown Square, PA, January 02, 2024 – The 2024 State of Sustainability in America Report, now in its 22nd year, takes an in-depth look into the landscape of sustainable products, offering profound insights into environmental market research. This report emerged from the merger between the Natural Marketing Institute and Research America, Inc. in July 2020, leveraging combined capabilities to deliver comprehensive and robust insights in the field of Sustainability Market Research.

Positioned as an indispensable resource, it pledges to provide actionable market research insights and consumer trends, empowering businesses and organizations in the sustainability sector to make well-informed decisions. The report explores consumers' expectations of corporate behavior, attitudes toward environmental and social issues, and motivations in adopting a sustainable lifestyle.

Despite global challenges marked by unrest, social inequities, high inflation, and concerns over future pandemics, the findings indicate an increased acceleration and importance of sustainable ideals in consumers' mindsets. Data results further reveal that consumers expect governments and companies to champion sustainable initiatives, even during challenging times, in order to protect the planet and its inhabitants.

Key topics covered in the report include:

• Consumer insights regarding the health of the planet and their resonating issues
• Concerns about global warming and planetary survival
• Variations in how different societal segments view sustainability and the motivating factors behind these differences
• Consumer behaviors adopted and challenges faced in living more sustainably
• Attitudes toward plastic waste and packaging
• Interest in corporate initiatives and their impact on purchasing decisions
• The growth of natural and organic product use

This insightful report provides a glimpse into the future and offers valuable perspectives on sustainability trends from the consumer's viewpoint. NMI and Research America remain committed to empowering businesses, governments, and organizations with data-driven insights to navigate the evolving landscape of sustainability.

To obtain a copy of the 2024 State of Sustainability in America Consumer Insights & Trends Report, click here.

For Sustainability Market Research inquiries, contact us at info@researchamericainc.com or call Research America Inc. at: (610) 356-1800.