PrecisionPoint: A blended quant-qual research model encompassing innovative, real-time and mixed method approaches
KEY BENEFITS:
- Remote viewing with video feed
- Quantitative scores self populate real-time, with statistical differences and/or key data coded
- Clients can chat to build consensus or ping the moderator for additional probes
- Screened, recruited participants
- Engage in practical, hands-on evaluation (taste test, packaging display, product trial, etc.)
- Each CLT session is 30 minutes
- Self-administered / no talking
- Respondents answer pre-programmed survey questions on tablet
STEP 1
- Results captured immediately and analyzed by research team
- This data can be used to select who to take into the post qualitative discussion
- Results transmitted to client team throughout the day
STEP 2
- Respondents pulled from each quant CLT session to remain for continued focus group discussion
- Respondents hand-picked based on their individual quant ratings
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