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PersonaSmart™, brought to you by our Segmedica division, is an innovative way of linking personality to decision-making and behavior in any activity.

To understand and influence behaviors and interpret research responses, we must understand the personality of each respondent. When embedded in your research, these cost-effective, very accurate tools provide essential and actionable insights for marketers in all industries.

Optimize your market segmentation, positioning, and messaging using PersonaSmart™.

Segmedica has developed personality-based models, which are strongly predictive of decision-making processes and behaviors in many categories including:

  • Customer Health & Wellness
  • Food, Beverage, and Nutrition
  • Health Networks & Services
  • Pharmaceuticals & Devices
  • Marketing & Advertising
  • Lottery
  • Utilities
  • Agriculture
  • And many more!

Simple and effective, PersonaSmart™ provides actionable results using a unique global profiling tool. Contact us to learn more!

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